Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Vol. 2 No. 4 (2021): OKTOBER

Comparison of Consumer Perceptions of the Marketing Mix at the Indomaret Minimarket with the Alfamart Minimarket in Pagar Alam City

Baheramsyah Baheramsyah (Institut Teknologi dan Bisnis Lembah Dempo)
Novriansyah Novriansyah (Institut Teknologi dan Bisnis Lembah Dempo)

Article Info

Publish Date
30 Oct 2021

Abstract

This study examines the ratio of consumer perceptions of Price, Product, Promotion and Place at the Indomaret Minimarket and Alfamart Minimarket in Pagar Alam City. This research is a comparative research. To determine the respondents using accidential sampling, while the number of respondents in this study were 100 respondents. The data collection method used consists of the following methods: Questionnaire and documentation. Meanwhile, to find out the relationship between the variables the author uses the method of calculating validity, reliability, and the sample of respondents using the SPSS 16.0 analysis tool. The results showed that the difference in price, product, promotion and place by respondents to the Indomaret Minimarket and Alfamart Minimarket in Pagar Alam

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Website

Abbrev

JURNALEMAK

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak ...