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Karona Cahya Susena
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JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
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Kota bengkulu,
Bengkulu
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Penerbit ADM Bengkulu
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 356 Documents
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THE EFFECT OF SALES PROMOTION AND SHOP ATMOSPHERE ON IMPULSIVE PURCHASES IN TONG HIEN SEMARANG Septian Deico T; Agus Hermani DS
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.2

Abstract

The appearance and rapid growth of some newer and fresher retails in Semarang, force consumer on deciding the right market to buy a product. This adverse situation lead more problems for the older retail to maintain their position as the central market in Semarang. As one of the oldest retail in Semarang, Tong Hien has been struggling to improve sales overtime. This caused by consumer didn’t have the urge to buy a product aside from what their planned. Therefore, Tong Hien Semarang need to improve marketing strategy to increase their income by stimulate an impulse for consumer to buy more product. This research is being conducted in Tong Hien Semarang to discover the effect of Impulsive buying in Tong Hien Semarang. Thisstype of researchsiskexplanatorysresearch. Thessampling method in this research is nonprobability sampling by purposive sampling. this research is using a google form and spread questionnaire as an instrument to collect data. There are 100 respondents in this research with such experience of buying product in Tong Hien Semarang as a sample. The data analysis that used is simple linear regression. The research concludes that Sales Promotion and Store Atmosphere has significant effects on Impulsive Buying in Tong Hien Semarang.
The INFLUENCE OF BRAND IMAGE AND PRODUCT KNOWLEDGE ON PURCHASE DECISIONS (Study on Holland Bakery Pandanaran Semarang Consumers) Sarah Puspaningrum; Handojo Djoko Walujo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.3

Abstract

Bread is one of the favourite foods liked by most of people. Although bread is not a staple food, the business in the field of bread has a great potential, so many companies are opening their businesses in this field. This leads to intense competition between business companies. Holland Bakery as one of the first modern bakeries in Indonesia that has been established since 1978, continues to implement its marketing strategy to attract consumers and retain existing customers. This research aims to find out the influence of brand image and product knowledge on purchase decision (study on consumer of Holland Bakery Pandanaran Semarang). This type of research is explanatory research with nonprobability sampling techniques. The samples used for this research are 100 respondents. Data analysis techniques used in this are simple and multiple linear regression test. The result of this research shows that brand image has a significant effect on purchase decision, product knowledge has a significant effect on purchase decision, and brand image and product knowledge have a significant effect on purchase decision.
THE INFLUENCE OF PRODUCT QUALITY PRICE AND BRAND IMAGE ON PURCHASE DECISION OF BREAD BREAD SARI BREAD (Study on Sari Roti Consumers in Semarang City) Septytiana Wahyu Mulyadi; Wahyu Hidayat
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.4

Abstract

In modern times like this, bread is increasingly unlimited usable substitute for breakfast, for lunch, and even for dinner. Along with the development of times and innovations, there are many white bread products from various brands. In 2018 Sari Roti experienced a significant decrease in sales. To retain consumers, efficient strategies are needed, such as improving product quality, affordable prices, and a good brand image. The purpose of this research was to determine the impact of product quality, price, and the brand image on buying decisions on Sari Roti. The type of this research was explanatory research with the population taken were people who had bought, eaten and made decisions as Sari Roti consumers and took 100 people with a non-probability sampling technique through purposive sampling technique and accidental sampling technique. The method used to collect the data was a questionnaire system. This research used quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression analysis, and significant test (t-test and f test) with SPSS software version 2.2. The research’s result shown there’s an indication that the quality of food products, price, and brand image influence purchasing decisions. Based on the results, the writer suggested reviewing the designated price by giving discounts to compete with other competitors, improving service and menu innovation on the food product.
THE ANALYSIS OF FACTORS AFFECTING CONSUMER PURCHASE DECISIONS AT NUSANTARA SHOP KEPAHIANG REGENCY Abdul Kohar; Neri Susanti; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

This study aims to analyze factors affecting theonderdile to purchase stores Nusantara kepahiang. This study is conducted by using rating scale and in depth kuisioner. The samples used in this study consist 60 people who come into the store consumers Nusantara Kepahiang clothing. The respondents were asked to give perception about factors affecting the decision to purchase clothing stores Nusantara kepahiang. Data obtained from 60 respondents that were processed by using rating scale analysis. ovrall,in this case can be seen calculasion of the rating scale which shows that average on indicators of the cultural factors of 1,232 and lies in the class agreed interval (1020-1260),indicators of the social factors of 1,222 and lies in the class agreed interval (1020-1260),indicators of the personal factors of 1,229 and lies in the class agreed interval (1020-1260),indicators of the psychological factors of 1,200 and lies in the class agreed interval (1020-1260). Mean that decision to buy the most dominant in the Nusantara Kepahiang is psychological factors, while purchasing decisions at 1,200 and lies in the interval class agreed. The results of the analysis is factors affecting the decision to purchase clothing stores Nusantara kepahiang.
THE RELATIONSHIP WITH EMPLOYEE PLACEMENT AND TRAINING WITH EMPLOYEE ACHIEVEMENT AT PT. BANK BENGKULU Wahyu Hidayat; Ahmad Soleh; Kaulan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

Placement of employees in the right position will help the company to get optimal work results and achieve the expected goals. Apart from the placement of employees, another thing that must be considered by the company in improving job performance is job training for employees. The purpose of this study is to determine the correlation between placement and job training with employees performance at PT. Bank Bengkulu. The sample in this study were 87 permanent employees at PT. Bank Bengkulu Central Office, due to all the population in this study were sampled, the census sampling method was used. Data collection methods used were questionnaires and analytical methods with Spearman rank correlation and hypothesis testing. The results showed that Placement has a moderate correlation with employees performance at PT. Bank Bengkulu with a correlation value of 0.491, means that the more precise the placement, the better the work performance of employees at PT. Bank Bengkulu. This result is strengthened by the results of the hypothesis test that tcount is greater than t table (5.196> 1,662). Thus, the hypothesis test results are rejected H01 and Ha1 accepted, meaning that the placement has a significant correlation with employees work performance at PT. Bank Bengkulu. Job training has a strong correlation with employees performance at PT. Bank Bengkulu, with a correlation value of 0.747, means that increasing job training will increase employees performance at PT. Bank Bengkulu. This is reinforced by the results of hypothesis testing known that t count is greater than t table (10.359> 1.662). Thus, the hypothesis test results are H02 rejected and Ha2 accepted, meaning that job training has a significant correlation with employees work performance at PT. Bank Bengkulu.
THE RELATIONSHIP OF EMPLOYEE COMMUNICATION AND ADDITIONAL INCOME (TPP) WITH EMPLOYEE PERFORMANCE AT THE COMMUNICATION AND INFORMATICS DEPARTMENT (KOMINFO) KAUR REGENCY Dena Leftiani; Karona Cahya Susena; Sri Handayani
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2020): APRIL
Publisher : Penerbit ADM

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Abstract

The purpose of this study was to determine the relationship between communication and additional income of employees with performance in the Kaur district communication and informatics department. This type of research uses quantitative descriptive. The sampling technique used census techniques as many as 29 respondents taken from the civil servants of the communication and informatics department of the district of Kaur. Analysis of research is using Pearson correlation and hypothesis test using the t-test. From the discussion about the relationship between communication and additional employee income (TPP) with the performance of civil servants in the KOMINFO Office of Kaur Regency that has been described, then conclusions can be drawn, There is a significant relationship between communication and employee performance. This is evidenced by the calculated r value of 0.411 with moderate interpretation criteria. While the value of tcount of 2,342 is greater than the ttable of 2,052 which results in H0 being rejected and Ha accepted, which means the research hypothesis is accepted. There is no significant relationship between additional employee income and performance. This is evidenced by the calculated r value of -0.061 with very weak interpretation criteria. While the value of tcount of -0.316 is smaller than ttable of 2.052 which results in H0 being accepted and Ha being rejected, which means the research hypothesis is rejected.
THE RELATIONSHIP OF SERVICE QUALITY WITH CUSTOMER LOYALTY AT AMARIS HOTEL BENGKULU CITY Marita Vriscilla Putri; Karona Cahya Susena; Siti Hanila
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

The purpose of this study was to determine the relationship between service quality and customer loyalty at Amaris Hotel, Bengkulu City. The sample in this study amounted to 75 people Amaris Hotel Bengkulu customers who came to stay at Amaris Hotel, Bengkulu City. Data collection using questionnaires and analytical methods used are Spearman rank correlation and hypothesis testing. The results of rank spearman correlation show a very strong relationship between service and customer loyalty of Amaris City of Bengkulu City with a correlation value of 0.853. This shows that there is a very strong correlation between service and customer loyalty at Amaris Hotel, Bengkulu City. The better service will increase the level of customer loyalty at Amaris Hotel, Bengkulu City. Hypothesis testing results of tcount are greater than t table (13,974> 1,666) meaning that service has a significant relationship with customer loyalty at Amaris Hotel, Bengkulu City. This explains that there is a close relationship between service and customer loyalty, if the services provided by employees of the Amaris Hotel in the City of Bengkulu, visitors will feel satisfied and stay loyal to stay at Amaris Hotel, Bengkulu City.
THE MARKETING STRATEGY IN PD. JABAR HADI BENGKULU Cornelia Nubatonis; Neri Susanti; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

Marketing is a social and managerial process by which individuals and groups obtain their needs and wants by creating, offering, and exchanging things of value with one another. Marketing strategy is an activity of selecting and explaining one or more target markets and developing and maintaining a marketing mix that will produce consumers with the target market. The purpose of marketing is to find out how the marketing strategy in PD. West Java Hadi Bengkulu. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by PD. Jabar Hadi in marketing products, in order to obtain the most appropriate strategy that can be used in the future. The data collection method used a questionnaire with a sample of 25 respondents with incidental sampling technique with SWOT analysis method. From the results of the research on the calculation of IFAS and EFAS in this study, there are strengths that PD has. West Java Hadi Bengkulu is 1.41 while the weakness is 1.54, so the cell (quadrant) internal factor is 1.41 1.54 = 0.13, while the opportunity is 1.72 with a threat of 1.4, so the cell ( quadrant) external factor is 1.72 1.4 = 0.32 so it is in cell (quadrant) 1 in the SWOT analysis diagram.
THE FACTORS AFFECTING IMPULSE BUYING (DESCRIPTION STUDY ON INDOMARET AND ALFAMART CONSUMERS, PANORAMA LAKE ROAD, BENGKULU CITY) Donny Christopel; Sulisti Afriani; Tito Irwanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

Retail growth business in Bengkulu city is getting attracted. Especially minimarket. The growth of retail business cannot separate from society need who need practice, comfortable and time saving. Retail must be active and always innovate in productivity or service, so they can compete in market place. Consumer who feel comfort with store environment also supported by emotional motivation which can increase impulse buying. The purpose of this research is to find out the factors which influence impulse buying on consumer of Indomaret and Alfamart at Danau Street Panorama Bengkulu. This research was conducted by using questionnaire as the research tool. The samples were taken by using non-probability method with accidental technique, the research was conducted a week on 74 consumers, 37 consumers for each store. Analysis were conducted by using rating scale, it is a raw data which obtained then being read in qualitative understanding. The result of this research shows that dominant factors influencing impulse buying on consumers of Indomaret and Alfamart is Elaborate Package displays factor the score 655 for Indomaret and 660 for Alfamart, the second factor is Product samples with the score 645 for Indomaret and 631 for Alfamart, the third factor is store promotional material for consumer with a score of 608 for Indomaret and Place based for media for Alfamart score is 627. The last factor or the lowest which influence Impulse Buying for consumer is Place base media factor for Indomaret with the score of 603 and Store promotional material factor for Alfamart with the score of 614.
THE RELATIONSHIP OF PROMOTION AND SERVICES WITH INSURANCE POLICY PURCHASE DECISION AT PT. KRESNA RATAMA TUGU, BENGKULU Roni Nofirdaus; Ida Anggriani; Rina Trisna Yanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2020): APRIL
Publisher : Penerbit ADM

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Abstract

The purpose of this study is to find out the relationship of promotion with the purchase decision of insurance policy at PT.Tugu Kresna Pratama Bengkulu and to find out the relationship of services with the purchase decision insurance policy at PT. Tugu Kresna Pratama Bengkulu. The analytical method used is Spearman rank correlation and hypothesis testing. Based on the calculation of the Spearman rank correlation coefficient, the calculated value of rho (p) between the relationship between promotion and the purchase decision insurance policy at PT. Tugu Kresna Pratama Bengkulu is 0.877 located at Interpretation interval correlation 0.800-1.000, and the calculated value of rho (p) between the relationship between service with the purchase decision insurance policy at PT. Tugu Kresna Pratama Bengkulu is 0.836 located at Interpretation interval correlation 0.800-1.000. Hypothesis testing between promotion and the purchase decision of insurance policy at PT. Tugu Kresna Pratama Bengkulu is a calculated rho value greater than rho table (0.877> 1,692) and hypothesis testing between service with the purchase decision of insurance policy at PT. Tugu Kresna Pratama Bengkulu is a calculated rho value greater than rho table (0.836> 1,692) so Ho is rejected and Ha is accepted, meaning that there is a significant relationship between promotion and service with the purchase decision insurance policy at PT. Tugu Kresna Pratama Bengkulu.

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