Wimba: Jurnal Komunikasi Visual
Vol. 2 No. 2 (2010)

Sensualitas Iklan "The Axe Effect"

Didit Widiatmoko Soewardikoen (Unknown)

Article Info

Publish Date
24 Apr 2015

Abstract

Pleasure of viewing used as strategic approach on advertisement. The most attractive and frequent using pleasure of viewing is sensuality. Axe as a product of men’s body odor utilize it as advertisement strategy. These ads become unique because representing a different occurrence that woman pursuing a man. By mean of visual analysis with psychoanalysis approach would be describe how Axe ads persuade the target audience through gestures and sensualities.

Copyrights © 2010




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1335.863 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Wimba: Jurnal Komunikasi Visual
Website

Abbrev

wimba

Publisher

Institut Teknologi Bandung

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic ...