Journal of Digital Marketing and Communication
Vol. 1 Iss. 1 (2021)

Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment

Adamu Abbas Adamu (Faculty of Business, Curtin University Malaysia, CDT250, Miri 98009, Malaysia)
Bahtiar Mohamad (Othman Yeop Abdullah Graduate School of Business (Oyagsb)/ Institute of Sustainable Growth and Urban Development (ISGUD), Universiti Utara Malaysia, Malaysia)
Kinkin Yuliaty Subarsa Putri (Department of Communication, Faculty of Social, Jakarta State University, Indonesia)

Article Info

Publish Date
02 Dec 2021

Abstract

Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem-solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or governments to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees to process, seek, forward, filter, choose, and exchange information regarding COVID 19.

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Journal Info
Journal of Digital Marketing and Communication
Website

Abbrev

jdmc

Publisher

Tecno Scientifica

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Journal of Digital Marketing and Communication (JDMC) is an international, peer-reviewed journal for conceptual, empirical, and short essays in the area of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely ...