Journal of Digital Marketing and Communication
Journal of Digital Marketing and Communication (JDMC) is an international, peer-reviewed journal for conceptual, empirical, and short essays in the area of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The goal of the journal is to promote research along with education and training in the disciplines of communication and marketing. JDMC seeks academically rigorous papers that will appeal to scholars and will also have direct relevance to practitioners in communication and marketing. Except explicitly indicated otherwise, articles in this journal have gone through rigorous peer review, including screening by the editor and review by at least two anonymous referees. Scope : Social media marketing Communication Digital economy Smart tourism Smart cities e-Business Transmedia storytelling
Articles
15 Documents
<![CDATA[Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment ]]>
<![CDATA[Adamu Abbas Adamu]]>;
<![CDATA[Bahtiar Mohamad]]>;
<![CDATA[Kinkin Yuliaty Subarsa Putri]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v1i1.37
<![CDATA[Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem-solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or governments to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees to process, seek, forward, filter, choose, and exchange information regarding COVID 19.]]>
<![CDATA[The Relationship Between Stakeholders and Corporate Reputation in the Education Industry ]]>
<![CDATA[Russel Wei Wern]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v1i1.43
<![CDATA[This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.]]>
<![CDATA[Corporate Reputation Management: A Case Study of Courier Service Provider ]]>
<![CDATA[Norhaznan Nor Farzanah]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v1i1.44
<![CDATA[One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.]]>
<![CDATA[Artificial Intelligence Disruption in Public Relations: A Blessing or A Challenge? ]]>
<![CDATA[Fifi Ee En Liew]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v1i1.45
<![CDATA[Artificial intelligence is bringing to the forefront of public relations functions new challenges as well as opportunity to achieve efficiency in communication with stakeholders. As shown in recent works, the acceptance and usage of artificial intelligence technologies by organization can help in measuring the return on investment of public relations efforts and ascertain congruency between organizational goals and objectives. This essay based on reflections and an interview with an experience public relations practitioner. The essay end by showing that artificial intelligence technology is here to stay. Therefore, public relations practitioners need to be adept of the technologies in order to increase the effectiveness of public relations functions.]]>
<![CDATA[Discussion Board Tool and Student Engagement in a Digital Learning Space ]]>
<![CDATA[Samuel Adeyinka-Ojo]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v1i1.48
<![CDATA[The purpose of this paper is to share the author’s online teaching experiences on increasing student engagement and learning experience in a digital teaching environment using the discussion board tool. This paper was written in the first person – that is, the author as I positioned myself within the study context. Blackboard was adopted as the learning management system at the author’s affiliated university for the digital teaching and learning delivery during the COVID-19 pandemic era. Discussion board is a communication tool contained within the Blackboard Collaborate Ultra that can be used to enhance learning and teaching. This paper is a reflective account of the author and students in three undergraduate (UG) teaching units during pandemic era. A combination of existing academic literature, online resources, online interviews via discussion board tool and personal experiences were employed to demonstrate and reflect my engagement with UG students in order to achieve specific learning outcomes. To achieve the purpose of my personal reflection reporting, this study asks one question from the participants: How would you describe your learning experience and engagement with your lecturer and fellow students using the discussion board tool for pre-tutorial and group assignment? This paper presents a context, reflection and case scenarios of three UG teaching units concerning fostering student engagement in digital learning environment through the discussion board tool. Findings indicate that there are three stages of student engagement using the discussion board tool namely: tutor-student engagement, student-student engagement, and student group-student group engagement. Discussion board tool encourages active learning experience. The implications of my reflective account shows that fostering student engagement in a digital learning environment through the discussion board is important for both tutors and students. It is recommended that more faculty members will explore learning and teaching resources available on discussion board tool in the ‘new normal’ era.]]>
<![CDATA[The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation ]]>
<![CDATA[Clement Lee Wei Siang]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 2 Iss. 1 (2022) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v2i1.71
<![CDATA[This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making.]]>
<![CDATA[Digital Literacy Hoax Information in Indonesian Tourism Area ]]>
<![CDATA[K. Y.S. Putri]]>;
<![CDATA[Vera Wijayanti Sutjipto]]>;
<![CDATA[Wiratri Anindhita]]>;
<![CDATA[Nada Arina Romli]]>;
<![CDATA[Yesi Andriani]]>;
<![CDATA[Diva Rheva Deianeira]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 2 Iss. 1 (2022) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v2i1.75
<![CDATA[The COVID-19 pandemic has drastically reduced tourism in Indonesia. Information, both legal and unclear, is milling about in cyberspace. Researchers are concerned with this problem by asking research questions about how much influence digital literacy has on attitudes toward responding to hoax news in new media. The purpose of the study was to determine the effect of digital literacy on attitudes toward responding to hoax news in new media. The concepts used are digital literacy, new media, and audience attitudes in responding to information in new media. Previous research has assisted this research in supporting this research. Questionnaires were distributed to the respondents in this study, accompanied by several interviews with several sources. The results of the validity and reliability tests of this study were good enough that they could proceed to the next statistical stage. The results of the descriptive research are positive. The condition of the COVID-19 pandemic has made tourism in Indonesia worse for tourist areas. Hoax information has made the area worse both economically and on the other hand. The relationship between digital literacy and the respondents' attitudes in this study is strong. The null hypothesis in this study was rejected, so the alternative research hypothesis was accepted. The novelty in this study is that the relationship between the two variables is in a pandemic condition that has lasted for two years in Indonesia. The impact of this pandemic has made tourist areas in Indonesia very problematic for the economy and people's lives. Suggestions for research include: additional research can describe or add additional analysis in solving societal problems.]]>
<![CDATA[Empowerment of Family Communications in Engagement Effectiveness of Family Members in Pandemic Times ]]>
<![CDATA[S. Bekti Istiyanto]]>;
<![CDATA[Ifan Iskandar]]>;
<![CDATA[Maulina Larasati Putri]]>;
<![CDATA[Kiki Dwi Arviani]]>;
<![CDATA[Hana Hanifah]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 2 Iss. 1 (2022) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v2i1.76
<![CDATA[Families are essential to a healthy and prosperous society. During a pandemic, the family's role in the development of family elements is diminished. The research question is whether family communication exists regarding family members' engagement during a pandemic. The study's objective was to ascertain the effect of family communication on family members' involvement during a pandemic. The term "family communication" refers to the exchange of information between family members and the involvement of family members. The researchers distributed validated and reliable questionnaires to respondents. The findings of this study indicate that family communication has a strong correlation with family member involvement. In this study, the null hypothesis was rejected. As a result, the alternative research hypothesis was accepted. All aspects of family communication that have a positive value, such as words, gestures, voice intonation, actions to instill hope, expressions, and mutual understanding, have a strong relationship with the two variables.The research concludes and suggests that all family communication components possess positive descriptive elements and thus exert a strong influence on family members' participation in this study. ]]>
<![CDATA[Impacts of Public Relations on Corporate Reputation ]]>
<![CDATA[Jing Wun Lee]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 2 Iss. 1 (2022) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v2i1.82
<![CDATA[This article reviews the impact of public relations on corporate reputation in the contemporary corporate environment. A favorable reputation enables businesses to maintain a competitive advantage. In order to achieve long-term success, it is essential for businesses to establish and preserve a positive reputation. This report used real-world examples to illustrate how effective communication aids in reputation management. In addition, this essay is dependent on conjectures and an interview with an experienced Public Relations practitioner. Nonetheless, there are a number of ways for firms to communicate with their stakeholders more effectively in order to develop a positive corporate reputation. Most crucially, firms require Public Relations professionals to aid in establishing and maintaining connections with various stakeholder groups. Consequently, it is essential for firms to identify and comprehend their key stakeholders, as well as employ effective communication tactics, in order to maintain a positive reputation.]]>
<![CDATA[Corporate Reputation: Building and Mantaining ]]>
<![CDATA[Abraham Chuang-Chyi Tiong]]>
<![CDATA[ Journal of Digital Marketing and Communication Vol. 2 Iss. 1 (2022) ]]>
Publisher : <![CDATA[Tecno Scientifica Publishing ]]>
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DOI: 10.53623/jdmc.v2i1.96
<![CDATA[Within the context of a corporation, this research investigated how to construct and preserve a positive corporate reputation. Interview-based qualitative research methods were utilized to compile the information that was acquired from public relations experts working in the PR area. The purpose of this study is to investigate whether or not there are any connections between company reputation and stakeholder management. In addition, research has been carried out to discover the best way to develop communication strategies with the various sorts of stakeholders. In-depth primary research was conducted with a carefully selected respondent with the purpose of gaining an understanding of how businesses and other organizations construct and preserve their corporate reputations. The respondent was selected to ensure that the feedback obtained would be of a high quality and would reflect insight from a position that is rarely presented in public. In order to guarantee the reliability of the findings, conclusions were drawn based on the information obtained from the interviewee in addition to the findings of a number of other research and journal articles.]]>
