Journal of Digital Marketing and Communication
Vol. 1 Iss. 1 (2021)

The Relationship Between Stakeholders and Corporate Reputation in the Education Industry

Russel Wei Wern (Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia)

Article Info

Publish Date
02 Dec 2021

Abstract

This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.

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Journal Info
Journal of Digital Marketing and Communication
Website

Abbrev

jdmc

Publisher

Tecno Scientifica

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Journal of Digital Marketing and Communication (JDMC) is an international, peer-reviewed journal for conceptual, empirical, and short essays in the area of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely ...