Jurnal Pusat Inovasi Masyarakat
Vol. 2 No. Khusus 2 (2021): April 2021

Pelatihan Desain Kemasan Produk dan Media Pemasaran Online UMKM di Kelurahan Kukusan, Kota Depok

Soni Trison (IPB University)
Shafira Nurfadhila (IPB University)
Achmad Ali Badjrai (IPB University)
Adefia Fahira (IPB University)
Muhammad Adil Mutaqqin (IPB University)
Muzdhalifah Razalina (IPB University)
Sheva Rezki Ramadhan (IPB University)
Muhammad Naufal Shidqi (IPB University)
Axelshan Zaki Shahputra (IPB University)
Widya Purnama Sari (IPB University)
Ragita Diaz Astiza (IPB University)



Article Info

Publish Date
01 Dec 2020

Abstract

The coronavirus pandemic (COVID-19) is a problem that is being faced by more than 200countries around the world. Depok City is one of the cities in Indonesia that has been the worstaffected by COVID-19. The impact of this pandemic is not only on the health and social sectorsbut also in the economic sector of the community, especially for owners of Micro, Small andMedium Enterprises (MSMEs). Thematic-Based Service Learning Program (SLP????T) IPB helpedMSMEs in Kukusan Village, Depok City, which were affected by the pandemic, to increase salesof MSME products by holding training on product packaging design and online marketing.Training on the theme of "Appropriate Use of Packaging", "Packaging Design", and "OnlineMarketing Strategy" was held with an online approach through the Whatsapp Group applicationand an offline approach with interviews and direct practice with selected MSMEs. Overall,Kukusan MSMEs already has good product quality, it just requires stronger branding to increasesales. With this training, MSME players can increase the attractiveness of their packaging andexpand product marketing. The training that has been carried out has provided benefits to MSMEsin Kukusan Village. Keywords: MSMEs, training, design, packaging, marketing

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Journal Info

Abbrev

pim

Publisher

Subject

Social Sciences

Description

Artikel yang dimuat pada Jurnal Pusat Inovasi Masyarakat (JPIM) berhubungan dengan kegiatan pengabdian kepada masyarakat meliputi deskripsi inovasi, praktik, dan perubahan kondisi masyarakat. Hasil kegiatan pengabdian kepada masyarakat berupa karya ilmiah yang berisi penerapan hasil penelitian dan ...