Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Vol 1 No 1 (2022): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB

Pengaruh Sponsorship Terhadap Citra Merek Gojek ( Studi Kasus Pada Acara Sepakbola Liga Indonesia Di Kota Padang )

Heru Aula Azman (Fakultas Ekonomi dan Bisnis, Universitas Dharma Andalas, Jl. Sawahan No. 103A. Simpang Haru)
Rizky Ramadhanil Hakim (Fakultas Ekonomi dan Bisnis, Universitas Dharma Andalas, Jl. Sawahan No. 103A. Simpang Haru)

Article Info

Publish Date
01 Jan 2022

Abstract

The aim of the study is to determine the influence of event sponsorship to brand image of Go-jek. sample in this study amuntedto 80 respondents. The criteria in selecting the sample are as follow 1)everyone who use G-jek applicaton, 2) everyone who’s ever watched Liga Indonesia in Padang City. The method that was used inthis study is quantitative method, specifically causal method. the result of the study found that event sponsorhip have significant relationship with brand image.

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Journal Info
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Website

Abbrev

JPPISB

Publisher

Universitas Dharma Andalas

Subject

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya (JPPISB) merupakan media jurnal elektronik yang diterbitkan oleh Universitas Dharma Andalas sebagai sarana untuk penyebaran dan publikasi hasil penelitian dan pengkajian pemikiran kritis mahasiswa yang orisinil dan up to date. JPPIM memuat ...