Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Vol 1 No 1 (2022): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB

Pengaruh Kepercayaan, Keamanan, Kemudahan, Dan Gaya Hidup Terhadap Keputusan Pembelian Online Di Market Place

Rya Yulia Sari (Fakultas Ekonomi dan Bisnis, Universitas Dharma Andalas, Jl. Sawahan No. 103A. Simpang Haru)
Yesi Elsandra (Fakultas Ekonomi dan Bisnis, Universitas Dharma Andalas, Jl. Sawahan No. 103A. Simpang Haru)

Article Info

Publish Date
25 Jan 2022

Abstract

The purpose of this study is to test the influence of factors that affect the people of Padang city in choosing purchasing decisions online. Sample selection is used by the purposive sampling method, namely selecting samples with certain criteria as desired by the researchers, where based on the sampling method obtained 138 respondents. The analysis technique used is multiple linear regression analysis. Before the data is processed, a classic assumption test is conducted first. The test results showed that there were no heteroskedasticity and multicollinearity. This study used trust, convenience, security, and lifestyle variables as independent variables, and purchasing decisions as dependent variables. Partial test results show that trust, ease, safety, and lifestyle have a positive and significant influence on purchasing decisions. Simultaneous testing showed that trust, convenience, security, and lifestyle together influenced purchasing decisions.

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Journal Info
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Website

Abbrev

JPPISB

Publisher

Universitas Dharma Andalas

Subject

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya (JPPISB) merupakan media jurnal elektronik yang diterbitkan oleh Universitas Dharma Andalas sebagai sarana untuk penyebaran dan publikasi hasil penelitian dan pengkajian pemikiran kritis mahasiswa yang orisinil dan up to date. JPPIM memuat ...