Media Wisata
Vol. 20 No. 2 (2022): Media Wisata

Pengelolaan Desa Wisata Pandanrejo Menuju Desapreneur

Lien Maulina (Poltekpar Bandung)
Dede Kuswandi (Poltekpar NHI  Bandung, Indonesia)
Siti Yulia Irani Nugraha (Poltekpar NHI  Bandung, Indonesia, siy@stp-bandung.ac.id)
Hanna Daniati (Poltekpar NHI Bandung)
Eka Rosiana (Poltekpar NHI  Bandung, Indonesia)



Article Info

Publish Date
14 Jul 2022

Abstract

Management of Pandanrejo Tourism Village towards Desapreneur. Pandanrejo Tourism Village develops desapreneurs through village entrepreneur groups and membership, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability. This study aimed to determine the management of the Pandanrejo Tourism Village and the potential and development of the Pandanrejo Tourism Village as a Desapreneur. This research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, UMKM managers, UMKM actors, and village governments. The results showed that the management of the Pandanrejo Tourism Village has economically, socially, culturally, educationally, and environmentally, the highest benefit is provided by the social sector. Meanwhile, the economic benefits have not been felt optimally. Efforts to make the Pandanrejo Tourism Village a desapreneur include developing desapreneurs through the following aspects: group and membership of village entrepreneurs, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability.

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Journal Info

Abbrev

MWS

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...