Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen
Vol. 18 (Special Issue), 2022

Business development education using business model canvas (bmc) in the middle of covid-19 pandemic for Samarinda muslim entrepreneurs

Sri Wahyuni (Faculty of Economics and Business, Mulawarman University, Samarinda.)
Miftahul Huda (Faculty of Economics and Business, Mulawarman University, Samarinda.)
Joko Susilo (Faculty of Economics and Business, Mulawarman University, Samarinda.)



Article Info

Publish Date
10 Jun 2022

Abstract

This program initiated by Community’s Economic Empowerment Department of Indonesian Ulema Council (MUI) Kalimantan Timur province, aiming to introduce a business model called Business Model Canvas (BMC) which can be used by Muslim entrepreneurs in Samarinda. During the COVID-19 pandemic period nowadays, entrepreneurs should have business strategy to survive or even grow but this idea yet hasn’t understood or applied by the entrepreneurs. Therefore, it is required detail introduction about BMC existence and functional. Simple BMC template can explain main components of operational support succinctly that turned out can simplify entrepreneurs to understand their business. The benefits of this program including able to accept and understand BMC utilization to design new business or improve existing business and also able to create new business model or product.

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Journal Info

Abbrev

INOVASI

Publisher

Subject

Economics, Econometrics & Finance Other

Description

INOVASI: Jurnal ekonomi, keuangan dan manajemenis a scientific journal in the field of economics and management published twice a year (in April & ...