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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen
Joko Susilo
Faculty of Economics and Business, Mulawarman University, Samarinda.
Economics, Econometrics & Finance Other

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Business development education using business model canvas (bmc) in the middle of covid-19 pandemic for Samarinda muslim entrepreneurs Sri Wahyuni; Miftahul Huda; Joko Susilo
INOVASI Vol. 18 (Special Issue), 2022
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.056 KB) | DOI: 10.29264/jinv.v18i0.11252

Abstract

This program initiated by Community’s Economic Empowerment Department of Indonesian Ulema Council (MUI) Kalimantan Timur province, aiming to introduce a business model called Business Model Canvas (BMC) which can be used by Muslim entrepreneurs in Samarinda. During the COVID-19 pandemic period nowadays, entrepreneurs should have business strategy to survive or even grow but this idea yet hasn’t understood or applied by the entrepreneurs. Therefore, it is required detail introduction about BMC existence and functional. Simple BMC template can explain main components of operational support succinctly that turned out can simplify entrepreneurs to understand their business. The benefits of this program including able to accept and understand BMC utilization to design new business or improve existing business and also able to create new business model or product.
Co-Authors Miftahul Huda Sri Wahyuni