JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 6, No 1 (2022): page 01 - 176

Understanding Business Management Strategies in Enhancing Profitable and Sustainable SMEs

Sabil Sabil (Universitas Bina Sarana Informatika, Jakarta)
Arifin Djakasaputra (Universitas Tarumanagara)
B.M.A.S. Anaconda Bangkara (President University, Cikarang Bekasi)
Sardjana Orba Manullang (Universitas Krisnadwipayana)
Prasetyono Hendriarto (Universitas Pakuan, Bogor)

Article Info

Publish Date
30 Jun 2022

Abstract

The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.

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Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...