International Journal of Social Science and Business
Vol. 6 No. 2 (2022): May

Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination

I Ketut Sutapa (Triatma Mulya University)
Ni Luh Putu Agustini Karta (Triatma Mulya University)
Ni Made Christine Dwiyanti (Akademi Komunitas Mapindo)
Ni Made Manik Prasanthi Bendesa (Triatma Mulya University)



Article Info

Publish Date
28 Jun 2022

Abstract

During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values ​​​​has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.

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Journal Info

Abbrev

IJSSB

Publisher

Subject

Social Sciences

Description

International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to ...