Efektor
Vol 9 No 1 (2022): Efektor Vol.9 No.1 Tahun 2022

Pengaruh Keberagaman Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Sepeda Ontel Di Toko Agung Jombang

Asnawi (STIMI Banjarmasin)
Moch Heru Widodo (Universitas Darul ‘Ulum Jombang)
Stevanus Gatot Supriyadi (Universitas Kahuripan Kediri)



Article Info

Publish Date
02 Jun 2022

Abstract

The purpose of this study was to determine the effect of product diversity and price perceptions on purchasing decisions for ontel bicycles at the Agung Jombang store. This research uses an explanatory research method and the analysis used is multiple linear regression. The sampling technique in this study used accidental sampling. Obtained a sample of 100 respondents where the collection using a questionnaire. The data analysis technique in this study used the validity test, reliability with Cronbach's alpha, classical assumption of simple regression, and t-test. From the results of the data analysis, the calculated t value is 0.084 < 1.66 table. this means that there is a significant influence between the variables of product diversity and price perceptions on purchasing decisions

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Journal Info

Abbrev

efektor-e

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Efektor is a peer review journal published by Research institutions and community service, The University of Nusantara PGRI Kediri. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of ...