Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto
Vol 24, No 1 (2022): AGRITECH

ANALISIS PERANCANGAN BUSINESS MODEL CANVAS (BMC) DI UD. KALI MENGAJI KECAMATAN CILONGOK KABUPATEN BANYUMAS

Yusuf Enril Fathurrohman (Universitas Muhammadiyah Purwokerto)



Article Info

Publish Date
28 Jun 2022

Abstract

Palm sugar is one commodity that has the potential to be developed. UD. Kali Mengaji is one of the B2B business units that produce palm sugar. The purpose of this research is to analyze the Business Model Canvas design from UD. The method used is a descriptive qualitative approach that focuses on 9 elements of the Business Model Canvas (BMC). The results of this study indicate that the customer segment of UD. Kali Mengaji is a segmented market. Its value propositions include performance, brand, price, cost reduction, risk reduction, accessibility, and convenience/usability. The channels used are direct and indirect. Customer relationship by applying for personal assistance. The revenue stream are product sales, oven services, and warehouse rental services. Key resources include human resources, facilities, finance, and technology. Key activities are with suppliers of raw materials and production activities. Key partnerships are carried out with fostered farmers, craftsmen, collectors, and partner companies. The cost structure includes general and labor costs.

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Journal Info

Abbrev

AGRITECH

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

AGRITECH merupakan media komunikasi dan informasi ilmiah bidang pertanian dalam arti luas. Berisi hasil-hasil penelitian, ulasan (feature) ataupun informasi lain yang bersifat inovatif-produktif. Jurnal Agritech diterbitkan setahun dua kali : Juni dan Desember. Redaksi menerima tulisan dari para ...