JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri)
Vol 5, No 1 (2022): JITMI

ANALISIS STUDI KELAYAKAN USAHA DENGAN KEUANGAN DAN PEMASARAN (STUDI KASUS YELLOW BIKE COFFEE)

Nadya Arista (Universitas Pamulang)
Dyah Puspitasari Sunaryo Putri (Universitas Pamulang)

Article Info

Publish Date
05 Jul 2022

Abstract

Yellow Bike Coffee is a cafe business that has been running since 2018 and starting in 2019 this business began to experience a decrease in revenue. This study aims to analyze the causes of the decline in income through business feasibility analysis in terms of financial and marketing aspects, so as to produce recommendations for corrective actions to increase sales. The methodology used is qualitative research. The results of financial analysis research using the Payback Period (PP) method within 5 years the total cash flow is 43,218,247, -, this means that it still cannot cover the investment of Rp. 43,552,000, - , the Net Present Value (NPV) is - Rp 8.950.343, Profitability Index (PI) is 0.79, Benefit Cost Ratio (BCR) is 1 %. As for the marketing analysis based on STP and 4P tools, Yellow Bike Coffee has unfavorable results, especially on product, price, place and promotion..

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Journal Info
JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri)
Website

Abbrev

JITM

Publisher

Universitas Pamulang

Subject

Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri), bertujuan untuk menyediakan forum komunikasi dan sarana publikasi bagi peneliti, pendidik, praktisi dan mahasiswa yang memeiliki minat dibidang ilmu Teknik industri dan Manajemen. JITMI memuat hasil-hasil penelitian dibidang Ilmu Teknik Industri ...