KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang
Vol 10, No 1 (2022): KREATIF

PENGARUH KUALITAS LAYANAN, HARGA, PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING

Aloysius Rangga Aditya Nalendra (UNIVERSITAS BSI)
Slamet Heri Winarno (UNIVERSITAS BSI)
Agus Priadi (univ bsi)

Article Info

Publish Date
27 Jun 2022

Abstract

This research is a qualitative method with the use of a causal approach to see the cause and effect relationship between variables, where the variables used are variables that give influence (independent) and other variables are dependent variables, and the variable involving intervention is a variable. which gives an indirect effect. This study examines E-commerce Shopee food with variables of price, service quality, giving promotion. They had effect to consumer satisfaction and customer loyalty. a sample of 64 respondents. The sampling technique used is purposive sampling. The data analysis technique used is path analysis which is useful in knowing the relationship between each variable. and consumer loyalty.

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Journal Info
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang
Website

Abbrev

kreatif

Publisher

Universitas Pamulang

Subject

Economics, Econometrics & Finance

Description

KREATIF Jurnal Ilmiah Prodi Manajemen Universitas Pamulang adalah jurnal ilmiah yang diterbitkan 2 edisi dalam setahun oleh Prodi Manajemen Fakultas Ekonomi Universitas Pamulang. Terbit sejak bulan Oktober tahun 2013. Fokus kajian jurnal ini adalah berkaitan dengan penelitian pada bidang ekonomi. ...