Journal of Tourism and Creativity
Vol 6 No 2 (2022): Sport Tourism and Event

Strategic Planning Promosi Pariwisata Museum DPR di Era Digital

Zakaria Lantang Sukirno (Program Studi Ilmu Komunikasi FISIP Universitas Al Azhar Indonesia)
Nanang Haroni (Program Studi Ilmu Komunikasi FISIP Universitas Al Azhar Indonesia)

Article Info

Publish Date
03 Jun 2022

Abstract

Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic planning, SOSTAC (Situation analysis, Objective, Strategy, Tactics, Actions, Control), tourism marketing, and digital marketing. For the methodology, this research uses interpretive paradigm, political significant sampling with the Head of Museum Association as the informant, and domain analysis as the data analysis technique. The result describes that the strategic planning and SOSTAC applied have not been ideal because of the problem that has been experienced by the DPR Museum.

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Journal Info
Journal of Tourism and Creativity
Website

Abbrev

tourismjournal

Publisher

Universitas Jember

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of ...