PINISI Discretion Review
Volume 3, Issue 2, March 2020

The Effect of Product Quality and Service Quality on Purchase Decisions that Impact on Consumer Satisfaction at Deolin.Co-Chocolate & Cookies In Bandung City

Dadang Munandar (International Women University, Bandung, Jawa Barat, Indonesia)

Article Info

Publish Date
05 Mar 2020

Abstract

This study aims to determine the effect of product quality and service quality on purchasing decisions that have an impact on consumer satisfaction at Deolin.co-Chocolate & Cookies in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that product quality has a significant effect on purchasing decisions by 34.9%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality has a significant effect on purchasing decisions by 45.0%, hypothesis testing obtained a significance of 0.000 <0.05. Product quality and service quality simultaneously have a significant effect on purchasing decisions by 51.2%, hypothesis testing obtained a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer satisfaction by 31.3%, hypothesis testing obtained a significance of 0.000 <0.05.

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Journal Info
PINISI Discretion Review
Website

Abbrev

UDR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, ...