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All Journal Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology AdBispreneur International Journal of Artificial Intelligence Research Jurnal Office Ekono Insentif Jurnal Soshum Insentif Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika Jurnal Pengabdian Dharma Laksana International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Ad'ministrare
Dadang Munandar
Universitas Wanita Internasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth (eWOM), on Online Purchase Decisions for Consumers of Private University Students in Bandung West Java Dadang Munandar
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.513 KB) | DOI: 10.29099/ijair.v6i1.298

Abstract

The purpose of this study is to analyze the relationship of digital marketing to online purchasing decisions, Influencer Marketing to online purchasing decisions, electronic word of mouth (eWOM) to online purchasing decisions on consumers of private university students in Bandung. A quantitative approach is used in this study. This study used an online questionnaire as a primary data collection tool. Data were analyzed using descriptive statistical analysis, and PLS-PM (Partial Least Square-Path Modeling) with SmartPLS 3.0 software. The analysis was carried out on two submodels, namely the measurement model or the outer model and the structural model (structural model) or the inner model. The outer model shows how the manifest variable represents the latent variable it measures, while the inner model shows the power of estimation between latent variables. Goodness of fit structural model in PLS analysis is in the form of predictive-relevance value (Q2), which is calculated based on the coefficient of determination (R2) of each endogenous variable. Objects that will be used as respondents in this study are consumers who use e-commerce, namely consumers of private university students in Bandung. The variables observed in this study were digital marketing, influencer marketing and e-WOM. The number of samples was 190 consumer respondents from private universities in Bandung, the sampling technique used was purposive sampling. The respondent's criteria is that they have transacted using e-commerce. Collecting data by distributing questionnaires conducted online through social media to respondents. The results of this study are digital marketing has a positive effect on online purchasing decisions, Influencer marketing has a positive effect on online purchasing decisions, Electronic Word of Mouth (eWOM) has a positive effect on online purchasing decisions. 
IMPLEMENTASI SISTEM INFORMASI PELAYANAN TERPADU DAMPAKNYA TERHADAP KINERJA KARYAWAN PT. JAMSOSTEK (PERSERO) MAJALAYA BANDUNG Dadang Munandar
Jurnal Manajemen Informatika (JAMIKA) Vol 2 No 2 (2012): Jurnal Manajemen Informatika (JAMIKA)
Publisher : Program Studi Manajemen Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.394 KB) | DOI: 10.34010/jamika.v2i2.673

Abstract

PT. Jamsostek merupakan sebuah perusahaan yang bergerak dalam bidang jasa (Jaminan Soaial Tenaga Kerja). Pelayanan kepada pelanggan menjadi prioritas utama, sehingga diperlukan suatu mekanisme atau prosedur pelayanan yang prima. Untuk memberikan pelayanan yang prima perlu ditunjang oleh suatu system yang sudah terkomputerisasi dengan baik. Tujuan penelitian ini untuk mengetahui Implementasi Sistem Informasi SIPT Online Berdampak Terhadap Kinerja Karyawan PT. JAMSOSTEK (Persero) Majalaya Bandung.Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Untuk mengetahui implementasi Sistem Informasi Pelayanan Terpadu yang berjalan menggunakan Diagram Konteks (DK) dan Data Flow Diagram (DFD). Teknik pengumpulan data menggunakan teknik observasi, wawancara, dan penyebaran kuesioner. Untuk analisis data menggunakan Analisis Korelasi Pearson Product Moment, Uji Regresi, Koefisien Determinasi, dan Uji Z sedangkan pengolahan data menggunakan aplikasi SPSS 15.0 For Windows.Hasil Penelitian menunjukkan bahwa Sistem Informasi SIPT Online dapat meningkatkan kinerja karyawan PT. Jamsostek (Persero) Majalaya Bandung, dengan tingkat kepercayaan sebesar 99% dihasilkan tingkat korelasi Sedang dan searah serta signifikan dalam meningkatkan kinerja karyawan. Adapun tingkat kategori untuk tanggapan responden terhadap kualitas Sistem Informasi SIPT Online sebesar 84,79% dinyatakan Sangat Baik dan Tanggapan responden mengenai kinerja karyawan setelah adanya Sistem Informasi SIPT Online dikategorikan Sangat Baik yaitu sebesarDalam uji hipotesis yang dilakukan dengan menggunakan uji z, didapatkan nilai Zhitung sebesar 3,75 dan Ztabel sebesar 1,00 untuk α = 1 %, maka dapat diketahui bahwa H0 ada pada daerah penolakan, berarti H1 diterima atau Sistem Informasi SIPT Online Berdampak Terhadap Kinerja Karyawan Di Kantor Cabang PT. Jamsostek (Persero) Majalaya, Bandung.
Fear of Covid-19 Scale: : An Exploratory Study among Young People in Higher Education Institutions Dadang Munandar; Umi Narimawati; Nabiha Khan; Manan Sailan; Mohsin Mohsin
International Journal of Educational Administration, Management, and Leadership Volume 3, Number 1, May 2022
Publisher : Har Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51629/ijeamal.v3i1.88

Abstract

This study explores some empirical validity of the fear of the Covid-19 scale. The study intends to examine potential validity when the scale is used for young people attending higher education institutions in Indonesia. Researchers invited undergraduate students from five universities in Indonesia. Four hundred fourty five participants fully completed the survey within six weeks of data collection. The study was conducted online through an online survey platform where most participants completed the survey within 20 minutes. Two measures were employed, the fear of Covid-19 and the perceived stress scale. The results supported the theoretical measurement model in which fear of Covid-19 and perceived stress scale each represented a unidimensional construct. The Principal Component Analysis (PCA) also found that the fear of the Covid-19 scale generated positive loading factors for its items with an average variance extracted (AVE) higher than 50%. The Pearson's correlation's predictive validity study observed a positive and significant association between fear of Covid-19 and perceived stress. This study has provided initial empirical support for the use of fear of Covid-19 for young people who attend higher education institutions. The fear of the Covid-19 measure was also in line with several studies and the Conservation of Resource theory. People who perceive crisis will experience threats to their resources, and they will be more likely to experience stress if they do not have enough resources to cope with the threats.
MODEL PENlNGKATAN KlNERJA MELALUl BUDAYA ORGANlSASl, TEKNOLOGl lNFORMASl DAN KOMlTMEN ORGANlSASl PADA DOSEN lNTERNATlONAL WOMEN UNIVERSITY Dadang Munandar
Ekono Insentif Vol 15 No 1 (2021): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v15i1.503

Abstract

Abstrak - Pendidikan digunakan sebagai tolok ukur untuk menilai kualitas sumber daya manusia sekaligus penentu kualitas bangsa. Kualitas generasi unggul dan mampu bersaing akan lahir dari proses Pendidikan. Budaya organisasi dan teknologi informasi yang dibarengi dengan komitmen organisasi dosen merupakan model pemetaan perguruan tinggi untuk menghasilkan kinerja optimal. Menyadari akan pentingnya model tersebut, maka permasalahan belum tercapainya kinerja dosen, merupakan permasalahan yang harus diselesaikan melalui model pemetaan peningkatan kinerja. Metode yang digunakan adaIah metode deskriptif dengan pendekatan kuantitatif. PopuIasi penelitian ini adalah seluruh Dosen International women University, melalui teknik sampIing proporsional random sampling dan rumus slovin, maka diperoleh sampel sebesar 88 dosen. Pengumpulan data dilakukan melalui kuesioner dan wawancara, selanjutnya analisis menggunakan structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa Kinerja Dosen International Women University dipengaruhi secara simultan maupun parsial oleh Budaya Organisasi, TeknoIogi Informasi, dan Komitmen organisasional. Dari ketiga variable, komitmen organisasional memberikan kontribusi tertinggi, sedangkan kontribusi terendah ditentukan oleh teknologi informasi. Abstract - Education is used as a measurement to assess the quality of human resources as well as a determinant the quality of the nation. The quality of a excellent generation and able to compete will be exist from the education process. Organizational culture and information technology followed by lecturers' organizational commitment is a model for higher education mapping to produce optimal performance. Realizing the importance of this model, the problem of not achieving lecturer performance is a problem that must be solved through a performance improvement mapping model. The method used is a descriptive method with a quantitative approach. The population of this research is all Lecturers of International Women's University, using the technique of proportional random sampling and Slovin formula, a sample of 88 lecturers was obtained. Data was collected through questionnaires and interviews, then analysis using structural equation modeling (SEM). The results show that the performance of International Women University Lecturers is influenced simultaneously or partially by Organizational Culture, Information Technology, and Organizational Commitment. From the three variables, organizational commitment shows the highest contribution, while the lowest contribution is determined by information technology.
Implementasi Marketing Communication dalam Meningkatkan Customer Value: Case Study Pada Butik Alisha Fancy Shop Kota Bandung Nina Kurnia Hikmawati; Dadang Munandar
Jurnal Soshum Insentif Vol 5 No 1 (2022): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v5i1.718

Abstract

Abstract - Marketing communication that is known today is one of the strategies that need to be considered by companies because one or more process stages cannot be ignored from the company's business processes. It was further stated that no matter how good the marketing strategy plan is if it is not supported by good communication through marketing communications, the results will not be optimal. Examining the phenomenon of marketing communication, this research focuses on examining the implementation of marketing communications. The research focused on a case study of the company, namely Alisha Fanshy Shop Boutique, which examined the marketing communications carried out while the sampling technique was carried out with non-probability. Because this research is included in quantitative research, the data analysis is carried out using a regression analysis approach. The results showed that the part of marketing communication at Alisha Fancy Shop Boutique was very good, customer value at Alisha Fancy Shop Boutique was very good, and marketing communication about customer value at Alisha Fancy Shop Boutique had a very significant positive effect of 27.1%. We can conclude that Marketing Communication creates Customer Value very well. Because the results of the study explain the relationship between marketing communication and customer value, it is recommended for Alisha Fancy Shop Boutique to maintain the marketing strategy that has been carried out. Abstrak - Komunikasi pemasaran yang dikenal saat ini merupakan salah satu strategi yang perlu diperhatikan oleh perusahaan karena satu atau lebih tahapan proses yang tidak dapat diabaikan begitu saja dari proses bisnis perusahaan. Lebih lanjut disampaikan bahwa sebaik apapun rencana strategi pemasaran bila tidak didukung denga komunikasi yang baik melalui komunikasi pemasaran maka hasilnya tidak akan optimal. Menelaah dari fenomena atas komunikasi pemasaran maka penelitian ini fokus mengkaji implementasi dari komunikasi pemasaran. Penelitian yang dilakukan fokus pada satustudi kasus perusahaan yaitu Alisha Fanshy Shop Boutique, dimana dikaji terkait komunikasi pemasaran yang dilakukan adapun teknik pengambilan sample dilakukan dengannon-probabilitas. Karena penelitian ini termasuk pada penelitian kuantitatif, maka analisis data yang dikerjakan dengan pendekatan alisis regresi. Hasil penelitian menunjukkan bahwa bagian dari komunikasi pemasaran di Alisha Fancy Shop Boutique sangat baik, nilai pelanggan di Alisha Fancy Shop Boutique sangat baik, dan komunikasi pemasaran tentang nilai pelanggan di Alisha Fancy Shop Boutique memiliki pengaruh positif sangat signifikan 27,1%. Kita dapat menyimpulkan bahwa Komunikasi Pemasaran menciptakan Nilai Pelanggan dengan sangat baik. Karena hasil penelitian menjelaskan adanya hubungan antara komunikasi pemasaran dengan nilai pelanggan, maka disaranlan untuk Alisha Fancy Shop Boutique mempertahankan strategi pemasaran yang telah dilakukan.
Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality? Dadang Munandar
Jurnal Office Vol. 6 No. 2, July-December 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v6i2.35219

Abstract

 This study aims to determine the effect of store atmosphere and service quality on purchasing decisions that have an impact on consumer loyalty at Lotte Mart in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study Store atmosphere has a significant effect on purchasing decisions by 36.5%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality has a significant effect on purchasing decisions by 44.9%, hypothesis testing obtained a significance of 0.000 <0.05. Store atmosphere and service quality simultaneously have a significant effect on purchasing decisions by 52.2%, hypothesis testing obtained a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer loyalty by 29.0%, hypothesis testing obtained a significance of 0.000 <0.05. 
The Effect of Prices and Store Attempt on Purchase Decisions That Impact on Customer Satisfaction In Hypermarkets In Bandung Dadang Munandar
PINISI Discretion Review Volume 2, Issue 2, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v3i2.35216

Abstract

This study aims to determine the effect of price and store atmosphere on purchasing decisions that have an impact on consumer satisfaction at Hypermarkets in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that the price has a significant effect on purchasing decisions by 35.1%, hypothesis testing obtained a significance of 0.000 <0.05. Store atmosphere has a significant effect on purchasing decisions by 44.6%, hypothesis testing obtained a significance of 0.000 <0.05. Prices and store atmosphere simultaneously have a significant effect on purchasing decisions by 51.1%, hypothesis testing is obtained with a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer satisfaction by 31.9%, hypothesis testing obtained a significance of 0.000 <0.05.
The Effect of Product Quality and Service Quality on Purchase Decisions that Impact on Consumer Satisfaction at Deolin.Co-Chocolate & Cookies In Bandung City Dadang Munandar
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.35218

Abstract

This study aims to determine the effect of product quality and service quality on purchasing decisions that have an impact on consumer satisfaction at Deolin.co-Chocolate & Cookies in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that product quality has a significant effect on purchasing decisions by 34.9%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality has a significant effect on purchasing decisions by 45.0%, hypothesis testing obtained a significance of 0.000 <0.05. Product quality and service quality simultaneously have a significant effect on purchasing decisions by 51.2%, hypothesis testing obtained a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer satisfaction by 31.3%, hypothesis testing obtained a significance of 0.000 <0.05.
Kajian Kompetensi dan Orientasi Terhadap Kinerja Usaha (Survei Tentang Kewirausahaan Simping Wanita di Kabupaten Purwakarta) Dadang Munandar
Majalah Ilmiah UNIKOM Vol 20 No 1 (2022): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v20i1.7711

Abstract

Knowing the effect of competence and entrepreneurial orientation on business performance in Simping entrepreneurs among women in Purwakarta Regency is the purpose of this study. In this study, researchers used quantitative research with survey methods. There were 90 women entrepreneurs as samples which were selected purposively. Path analysis was used as an analytical technique. This research resulted in competence and orientation variables that affect business performance positively and significantly simultaneously. Furthermore, the competence variable affects business performance positively and significantly partially and in the same way orientation affects business performance positively and significantly. Meanwhile, the entrepreneurial business performance of female Simping has decreased because the competence of the workforce is not in accordance with the development of the demands of the current business world. Accordingly, it can be conluded that the Simping female entrepreneurs’ competence and orientation give an effective effect in enhancing the performance to manage their business. Key Words : competence, female entrepreneur, orientation, performance
The Effect of Perceived Quality and Brand Image on Lifebuoy Soap Purchase Decisions That Have an Impact on Consumer Loyalty (Case Study of Lifebuoy Soap Consumers in Bandung) Dadang Munandar
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Vol. 6. No. 2, July-December 2019
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.877 KB) | DOI: 10.26858/ja.v6i2.35213

Abstract

 This study aims to determine the effect of perceived quality and brand image on consumer purchasing decisions for Lifebuoy soap which has an impact on consumer loyalty in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that perceived quality has a significant effect on purchasing decisions by 36.2%, hypothesis testing obtained a significance of 0.000 <0.05. Brand image has a significant effect on purchasing decisions by 47.8%, hypothesis testing obtained a significance of 0.000 <0.05. Perceived quality and brand image simultaneously have a significant effect on purchasing decisions by 53.4%, hypothesis testing obtained a significance of 0.000 <0.05. Purchase decisions have a significant effect on consumer loyalty by 32.5%, hypothesis testing obtained a significance of 0.000 <0.05.
Co-Authors Ananda, Fajar Rezeki Banyu Saputra Denok Sunarsi Dewi Indriani Jusuf Diah Pudjiastuti Jasmani Jasmani Kartika Indah Permanasari Magdalena Karismariyanti Manan Sailan Marliana Budhiningtias Winanti Marliana Budhiningtias Winanti Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nasib, Nasib Nina Kurnia Hikmawati R. Amalina Dewi Kumalasari Rangga Sidik Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Umi Narimawati Umi Narimawati Umi Narimawati Wentri Merdiani Yusniar Lubis