BISMA (Bisnis dan Manajemen)
Vol. 6 No. 1 (2013)

Pengaruh Kualitas Produk, Kualitas Layanan, dan Emosional terhadap Kepuasan Pelanggan Sogo Departemen Store

Luli Prandita (Universitas Negeri Surabaya)
Sri Setyo Iriani (Universitas Negeri Surabaya)

Article Info

Publish Date
04 Jun 2018

Abstract

This research was conducted to examine the effect of product quality, service quality, and emotional, and costumer satisfaction. The objective of research to know the influence of product quality, service quality, emotional toward costumer satisfaction on Sogo Departmen Store. This study used a accidental sampling by the number of 110 respondens by using causal research. The analysis used is multiple regression analysis by using SPSS 16 in seeing the independent variables influence the dependent variable either jointly or individually. The results showed that product quality, service quality, emotional significantly influence toward costumer satisfaction either jointly or individually

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
BISMA (Bisnis dan Manajemen)
Website

Abbrev

bisma

Publisher

Universitas Negeri Surabaya

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...