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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Ilmu Manajemen (JIM) Jurnal Keuangan dan Perbankan BISMA (Bisma dan Manajemen) Media Wisata Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Bisnis Indonesia al-Uqud : Journal of Islamic Economics Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Pendidikan Edutama MABIS: Manajemen dan Bisnis Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)

Sri Setyo Iriani

Universitas Negeri Surabaya

Author-ID : 3140448

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Penilaian Konsumen Tentang Ekuitas Merek Shopping Mall Di Surabaya (Studi Pada Tunjungan Plaza, Surabaya Plaza, dan Mal Galaxy) Achmad Rofian Djunaedi, ; Sri Setyo Iriani,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tunjungan Plaza, Surabaya Plaza, Mal Galaxy is part of a shopping mall that has a longevity brand in Surabaya, was established before the 2000th and still exist today. Tunjungan Plaza, Surabaya Plaza, and the Mal Galaxy have the outlet mall and tenant with famous brand, both brands from Indonesia and an international brand. Each of the shopping mall has a marketing strategy to build strong brand equity at the consumers perception. Brand equity may increase or decrease the value given by the shopping mall to the company or its customers. This research aims to determine consumers assessment of shopping mall brand equity in Surabaya, brand equity is measured by brand awareness, brand association, perceived quality, and brand loyalty. These results shows that Tunjungan Plaza is a shopping mall that brand awareness is remembered by most responden, most positively associated, and the highest brand loyalty, while the Mal Galaxy is a shopping mall which considered by respondents to the best perceived quality. Overall, Tunjungan Plaza is a shopping mall which has the strongest brand equity in Surabaya.

Pengaruh Pengelolaan Kualitas Layanan Melalui Program Pertamina Way Terhadap Kepuasan Konsumen Dan Dampaknya Pada Citra SPBU Pertamina (Studi Pada SPBU Pasti Pas Di Surabaya) Sri Setyo Iriani, ; Puguh Yulianto,
Bisnis dan Manajemen Vol 2, No 2 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Since 2007, BBM industry retail in Indonesia has been entered free trade. This make Pertamina do service quality management to entire SPBU Pertamina through Pertamina Way Program. Pertamina way is five standard operational elements which have to be reached by every SPBU Pertamina for consumers. Five elements its self consisted of: 1) Well trained and motivated staff, 2) quality and quantity assurance, 3) well-maintained equipment and facility, 4) consistent physical format, 5) as well as product offerings and value-added services. Service quality in this study is measured by dimensions of retail service quality according to Dabholkar, et al (1996) is consisted of: physical aspects, reliability, personal interaction, problem solving, and policy. This research purpose are: 1) to determine consumer perceptions of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) to determine the influence of service quality management through Pertamina Way program to consumer satisfaction SPBU Pertamina with Pasti Pas logo in Surabaya, 3) to determine whether consumer satisfaction will have an impact on the brand image of SPBU Pertamina in Surabaya, 4) to determine the influence of service quality management through Pertamina Way programs is influenced to the brand image of SPBU Pertamina in Surabaya. The sample in this study is the consumer of 48 SPBU Pertamina Pasti Pas logo in Surabaya is consisted of 200 respondents. Sample decision techniques used non probability sampling with accidental sampling method and quota sampling. Data analysis technique used Structural Equation Modeling (SEM) by software AMOS 16.0 and SPSS 16.0. From the results of the analysis note that: 1) consumer have a positive perception of service quality at SPBU Pertamina with Pasti Pas logo in Surabaya, 2) service quality management is influenced significantly to consumer satisfaction of SPBU Pertamina with Pasti Pas logo in Surabaya, 3) customer satisfaction does not affect significantly to the image of SPBU Pertamina in Surabaya, 4) service quality management is influenced significantly to the image of SPBU Pertamina in Surabaya.

Pengaruh Iklan cetak dan Iklan Online terhadap Kesadaran Merek City Branding Sparkling Surabaya (Studi pada Masyarakat di Surabaya) Masitha, Kharisma Nur; Iriani, Sri Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.320

By referring to the concept of brand awareness pyramid, pre-research activities have been conducted on 160 respondents, to try to measure the level of brand awareness in Sparkling Surabaya. Pre-research results indicate the level of brand awareness of the city, the city of Surabaya is at the top of the mind Top of Mind, for brand awareness Branding Sparkling city of Surabaya is still in Unaware of a Brand, meaning that at this level the community is less aware of the brand presence or brand Sparkling city Surabaya. The purpose of this study is to analyze and discuss the effect of print and online advertising on brand awareness of the City Branding Sparkling Surabaya. The population used in this study is the people of Surabaya who have seen print advertisements and City Branding Sparkling online advertisements in Surabaya. The sampling technique used is nonprobability sampling with the purposive sampling method. The number of samples used was as many as 150 respondents. The results showed that there was a significant positive effect of print advertisements (X1) and online advertisements (X2) on City Branding Sparkling Surabaya (Y) brand awareness. The highest coefficient value in the multiple linear regression analysis equations is owned by online advertising variables.

Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan Aplikasi Tokopedia melalui Trust sebagai Variabel Intervening Sito Putri, Rizky Ramadhany; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The development of technology-based businesses has increased as a result of the Covid-19 pandemic. One of them is e-commerce as an online shopping service provider. The purpose of this study is to analyze and discuss the effect of perceived ease of use, perceived usefulness, and trust in actual system use decisions. Respondents in this study were people aged 15â€“39 who had used the Tokopedia application in 2020 and accessed it via smartphone. The sample used was 200 respondents. The sampling method using non-probability sampling, and the sampling technique is judgemental sampling. The data collection techniques using an online questionnaire and analyzed using Path Analysis in AMOS program 23 version. This study found that perceived ease of use has a positive and significant effect on trust and actual system use. Perceived usefulness has a positive and significant effect on trust but does not affect actual system use. Moreover, trust has a positive and significant effect on actual system use. Furthermore, the result was found that perceived ease of use and usefulness positively affect actual system use with trust a mediating variable. Based on these result, it is recommended that Tokopedia could improve the easiness and the usefulness of their application system while keep maintaining the trust of its users.

Store Atmosphere dan Gaya Hidup Hedonis sebagai Penentu Keputusan Pembelian (Studi pada Konsumen Rolag Kopi Kayoon Surabaya) Wulandari, Kartika Ayu; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The potential of cafÃ© and restaurant business in East Java is on the rise and remains enormous enough to run. This has triggered intense competition among cafÃ© business owners in Surabaya. Currently, there has been a change in lifestyle during society. People (specifically teenagers) in big cities prefer to spend their leisure to relax in the cafe. Many cafes have sprung up with distinguishing concepts to attract consumers. Rolag Kopi Kayoon Surabaya is one of the cafes that has carried out a marketing strategy by creating a different store atmosphere. The hedonic lifestyle of urban communities can be also one of the factors which influence the consumer purchasing decision. This study aims to analyze and discuss the effect of store atmosphere and hedonic lifestyle on purchasing decisions on consumers Rolag Kopi Kayoon Surabaya. This research was conducted at Rolag Kopi Kayoon Surabaya by using data of a questionnaire of 110 respondents with a minimum age of 17 years old. The sampling method used is a judgmental sampling. The measurement scale applied is the Likert scale. The statistical analysis used is multiple linear regression equation models. The results showed that the store atmosphere and hedonic lifestyle variables significantly and positively influenced purchasing decisions. The biggest influence on purchasing decisions is the store atmosphere with a level of influence at 20.7%.

Pengaruh Promosi Penjualan dan Celebrity Endorser terhadap Niat Beli Fashion Brand Lokal Giyomi pada Generasi Y dan Z Nugroho, Dicky Adi; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 8, No 4 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Marketing strategies change as technology develops. Marketers are demanded to be more creative in continuing to market their products so they will not be outdone by the times, fashion products are no exception. Giyomi is a local fashion brand that utilizes marketing with digital marketing using celebrity endorsers and offline marketing using sales promotions by holding bazaar tours and giving discounts for its products. however, this is still lacking interest among Y and Z generations because these generations prefer to use foreign brands such as ZARA and H&M. This research design to determine the effect of sales promotion and celebrity endorser on purchasing intentions on local fashion brands Y and Z generations (Study on the Giyomi brand). The sampling technique of this research used judgmental sampling and snowball sampling. The target population is generation Y and Z with criteria that use Instagram social media, of course, with a personal account that has followed Giyomi's Instagram account and knows Giyomi's promotion and celebrity endorser contained on Instagram social media. The number of samples of this study was 110 people. The results of this study indicate there is a significant positive influence between sales promotion and celebrity endorsers on purchasing intentions on local fashion brands Y and Z generations.Â

Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Pinjaman Online Shopee PayLater Putri, Fanny Anggraeny; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This financial technology innovation continues to develop along with changes in people's lifestyles. Financial services that provide online loan facilities are currently trending as a means of payment for several large e-commerce in Indonesia. Shopee is e-commerce that has a PayLater facility as an alternative method of shopping transactions that provides loan funds under the name Shopee PayLater. The use of Shopee PayLater makes it easy for consumers to shop online through the Shopee marketplace even though they don't have enough funds to shop. This research is a quantitative study with a conclusive research design to determine the effect of trust and ease on purchasing decisions using online loans. Sampling technique on this research used judgmental sampling and snowball sampling with a sample size of 110 respondents that Shopee users. Which are Shopee users have once made transactions using ShopeePayLater. The results of this study indicate there is a significant positive influence between trust and ease of purchasing decisions using online loans. Based on the result, it is recommended that Shopee PayLater make pay attention and make sure that this application has guaranteed security, so it can build a good image to increase the trust and have an impact to purchase decisions towards online loans Shopee PayLater.

Pengaruh Celebrity Endorsement dan Citra Merek terhadap Niat Beli Kopi Caffino melalui Sikap terhadap Merek Darmawan, Mirza Dwi; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The increasing level of competition in marketing requires companies to present different marketing strategies that are superior to competing companies. Caffino is a local coffee brand from Indonesia that using celebrity endorsement as marketing strategies to enhance customer purchase intention. The purpose of this paper is to analyze and discuss the effect of celebrity endorsement and brand image on purchase intention through the attitude toward brand on Caffino coffee. This type of research is quantitative research. This research uses a non-probability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using path analysis. The results of this study showed that there is a positive and significant effect of celebrity endorsement and attitude toward brand on purchase intention. However, the brand image had no significant effect on purchase intention. There is also a positive and significant effect of celebrity endorsement and brand image on attitude toward the brand.

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen Nature Republic di Surabaya Ristanti, Annisa; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v8n3.p1026-1037

Korean wave's existence makes Indonesian people interested in Korean cosmetics. One of the most favored Korean cosmetic brands in Indonesia is the Nature Republic, they have problems regarding the counterfeiting and illegal smuggling of some of their products. The purpose of this research is to analyze and discuss the influence of product quality and brand image on Nature Republic consumer purchasing decisions in the city of Surabaya. This research is a conclusive study with quantitative data analysis. Using a non-probability sampling technique with judgmental sampling. The number of samples in this study amounted to 110 respondents. The technique of collecting data using questionnaires that are used a Likert scale as the measurement and using multiple linear regression analysis techniques with application computer program SPSS 25 for Windows. The results of multiple linear regression analysis showed that product quality has a significant influence on purchasing decisions with a significant value of 0.003. As well as the brand image variable which has a significant value of 0,000, so that the brand image variable is known to have a significant influence on purchasing decisions. The indicator with the highest value of product quality is the impression of quality, then the brand image is the product image. Based on the results and discussion of the research, the managerial implications that can be applied are maintaining and improving product quality and brand image to increase consumer demand, have a competitive advantage, and benefit the company in terms of market expansion.

Niat Beli Sepatu Merek Lokal oleh Generasi Muda: Pengaruh Consumer Ethnocentrism, Perceived Quality, Perceived Price, dan Perceived Brand Image Maghfiroh, Lailatul; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Indonesia is one of the top 4 world footwear producers. On the other hand, there are many well-known foreign brand shoes in Indonesia. Ventela is one of a famous shoes local brand in Indonesia. The local consumers have preferences concerning the shoe producer country of origin. Local people prefer to buy local brand shoes if they have an ethnocentric taste and good perceptions about the local brand. Therefore, this study aims to determine the effect of consumer ethnocentrism, perceived quality, perceived price, and perceived brand image toward a willingness to buy Ventela shoes. The survey was conducted using an online questionnaire and collected data from 205 young generations. Multiple linear regression in SPSS software was used to analyze the collected data. This study shows that consumer ethnocentrism, perceived quality, and perceived price significantly affected willingness to buy. Meanwhile, the perceived brand image had no significant effect on willingness to buy. Further research is suggested to compare several local fashion brands with different positioning. The results of this study can be used as input for Ventela shoes in facing business competition and business development by paying attention to the variables used.

Co-Authors Achmad Kautsar Achmad Rofian Djunaedi Achmad Rofian Djunaedi Agitya Kristantoko Alfinatu Nikmah Ana Fitria Andre Dwijanto Witjaksono Annisa Ristanti Bintang Jalasena Anoraga Budi Purwoko Darmawan, Mirza Dwi Devie Rusiana Dewie Trie Wijayati Dian Anita Nuswantara Dicky Adi Nugroho Dinda Novitasari Albar Fahmiroellah Fariz Ismail Fanny Anggraeny Putri Harti Inayah Ilahiyyah Ismail, Fahmiroellah Fariz Jayanti, Winka Alfi Jun Surjanti Kartika Ayu Wulandari Kartika Ayu Wulandari Khoirur Rozaq Lailatul Maghfiroh LAILATUL MAGHFIROH Lilis Ariyanti Lucia Tri Pangesthi. Luli Prandita M. Syah Syeh Iskhaq Masitha, Kharisma Nur Mirza Dwi Darmawan Muchammad Ghozi Izzuddin MUSDHOLIFAH MUSDHOLIFAH Nanang Rahman Novie Rachma Yulia Nugrahani Astuti Nugroho, Dicky Adi Nur Afifah Rosnadia Putri Prisma Pradana Suwarno Putri Puguh Yulianto Puguh Yulianto Purwohandoko Purwohandoko Putri Nurzhavira Gusti Putri, Fanny Anggraeny Reynaldi Dwi Junianta Ria Astuti Andrayani Ria Astuti Andrayani Ria Astuti Andrayani, Ria Astuti Ristanti, Annisa Rizky Ramadhany Sito Putri Sanaji Sanaji Sanaji Sanaji, Sanaji Siti Sri Wulandari Sito Putri, Rizky Ramadhany SUJARWANTO Tamara Virsa Putri Ulil Hartono Winka Alfi Jayanti

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