BISMA (Bisnis dan Manajemen)
Vol. 1 No. 2 (2009)

Persepsi Nasabah Tentang Ketanggapan, Keramahan, Kehandalan, Komunikasi, dan Mengerti Nasabah terhadap Pelayanan Bagian Prioritas PT. Bank Central Asia Surabaya

Arasy Alimudin (Universitas Narotama Surabaya)
I Putu Artaya (Universitas Narotama Surabaya)

Article Info

Publish Date
06 Jun 2018

Abstract

Object of this research in one of famous bank in Surabaya which is PT Bank Central Asia, with qualitative research type, cause to know how customer bank perception about service that Bank Central Asia give to customer  which is service a main point of customer satisfaction. Perception that tray to measurement using qualitative approachs: responsiveness, communication, durability, hospitality, and understanding customer has satisfaction ones each other during servicing customer. All populations are 1030 customer, take a sample 40 customer which is customer who has deposit 500million rupias

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Journal Info
BISMA (Bisnis dan Manajemen)
Website

Abbrev

bisma

Publisher

Universitas Negeri Surabaya

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...