BISMA (Bisnis dan Manajemen)
Vol. 13 No. 2 (2021)

Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation

Eva Mufidah (Universitas Merdeka Pasuruan)
Anis Eliyana (Universitas Airlangga)

Article Info

Publish Date
27 Apr 2021

Abstract

This study aims to determine how MSMEs can improve their performance through entrepreneurial marketing, entrepreneurial networking, and product innovation. The research design uses purposive sampling method with a total sample of 135 MSMEs. The data analysis uses multiple linear regression through SPSS to determine whether the three variables affect MSMEs performance. This study explains that the variables entrepreneurial marketing and entrepreneurial networking encourage MSMEs performance improvement. Nevertheless, product innovation does not affect MSMEs performance. This result provides contribution to MSMEs, consumers, and the government about the strategy to improve MSMEs product innovation.

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Journal Info
BISMA (Bisnis dan Manajemen)
Website

Abbrev

bisma

Publisher

Universitas Negeri Surabaya

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...