JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Vol 3 No 2 (2022): June 2022

Effect of Electronic Word of Mouth, Perceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment

Rizwan Ali (Government College University Faisalabad, Punjab)
Fiqh Rifqi Mahisah Wahyu (Sunan Giri University of Surabaya, Surabaya)
Didit Darmawan (Sunan Giri University of Surabaya, Surabaya)
Eli Retnowati (Sunan Giri University of Surabaya, Surabaya)
Utami Puji Lestari (Sunan Giri University of Surabaya, Surabaya)

Article Info

Publish Date
30 Jun 2022

Abstract

Consumer behavior to do online shopping is growing with technological advances. To meet consumer needs for online shopping various e-commerce began to develop. Alibaba is one of the e-commerce services in the world that has emerged in the current digital era that provides various attractive offers and attractive sales products. Alibaba can be reached anywhere and anytime. This study aims to determine how the influence of electronic word of mouth, perceived service quality and perceived usefulness on Alibaba's customer commitment. The population used in this study were Alibaba users. This study used 100 respondents as the research sample. The data will be analyzed using multiple linear regression analysis techniques. The results show that electronic word of mouth, perceived service quality and price perception can have a significant effect on Alibaba's customer commitment.

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Journal Info
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Website

Abbrev

jbe

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital ...