INSPIRASI (JURNAL ILMU-ILMU SOSIAL)
Vol 19, No 1 (2022)

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA AMSTIRDAM COFFEE DI MALANG

Reno - Maulidio (STIE INDOCAKTI MALANG)
Anis Dwiastanti (STIE INDOCAKTI MALANG)

Article Info

Publish Date
29 Jun 2022

Abstract

This study aims to analyze the partial and simultaneous influence of Product Quality and Price on Customer Loyalty and analyze the greatest influence between Product Quality and Price on Customer Loyalty at Amstirdam Coffee. This research is a survey research, with a descriptive approach. The population in this study were customers of Amstirdam Coffee. The sample size using Ferdinand's technique, which was taken by 108 people through purposive sampling. The results showed that there was a partial and simultaneous influence between product quality and price on customer loyalty, and product quality became the dominant variable on customer loyalty.

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Journal Info
INSPIRASI (JURNAL ILMU-ILMU SOSIAL)
Website

Abbrev

inspirasi

Publisher

STKIP PGRI Tulungagung

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

The management team received scientific papers both in the form of research results and thought results in IPS education Âand social ...