Jurnal Ekonomi
Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023

THE EFFECT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE IN DENPASAR MSMEs (CASE STUDY ON GO-FOOD MERCHANT DENPASAR)

A.A. Ngurah Bagus Aristayudha (Prodi Bisnis Digital Fakultas Bisnis Sosial Teknologi dan Humaniora Universitas Bali Internasional)
Vitalia Fina Carla Rettobjaan (Prodi Bisnis Digital Fakultas Bisnis Sosial Teknologi dan Humaniora Universitas Bali Internasional)



Article Info

Publish Date
29 Jun 2022

Abstract

MSMEs play an important role in Indonesia, which is a country with MSMEs accounting for 60 percent of the gross domestic product, and able to provide 97 percent of the total national workforce. This shows that MSMEs play a major role in economic development in Indonesia at IDF 2019. The key to economic development through MSMEs is collaboration or partnership. Gojek Indonesia through the Go-food service is here to help MSMEs, not only marketing services for culinary products, but financial services with Gopay, delivery services with Gojek, digital operational services in terms of recording with Gobiz. Therefore, it is important to know the impact of digital transformation on MSMEs, especially in partnership with Go-food. Knowledge of this impact will be very useful for Go-food companies to develop the competitiveness of Go-food partners, especially in Denpasar. The purpose of this study was to determine the effect of digital transformation on business performance of SMEs in Denpasar. The research method used is quantitative and qualitative, namely by using a questionnaire and in-depth interviews with research respondents.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...