Jurnal Ar-Ribh
Vol 5, No 1 (2022): April 2022

The Use of Social Media in an Islamic Perspective Online Trading Business (Case Study of Mas Joko's Food stalls Jl. Sultan Alauddin, Tamalate District During the Covid-19 Pandemic)

Muchriady Muchran (Universitas Muhammadiyah Makassar)
Sri Wahyuni (Universitas Muhammadiyah Makassar)
Nur Wahyuni (Universitas Muhammadiyah Makassar)



Article Info

Publish Date
22 Apr 2022

Abstract

This study aims to determine the Islamic perspective on the use of social media in online buying and selling businesses, to determine the impact of online marketing in the Covid-19 era faced by Mas Joko's food stall business. This research is a field research using qualitative methods. Data collection was done by interview, observation, and documentation. The results show that the Islamic perspective on the use of social media in online buying and selling, that online buying and selling is based on the Qur'an where online buying and selling is a form of muamalah, in this case honesty in sharia economic transactions is a very important part. Where a trader must be honest, based on the desire for other people to get goodness and happiness such as by explaining the defective condition of a merchandise that he knows and which is not visible to the buyer so that sales in buying and selling transactions are carried out online. has fulfilled the contract (agreement). Sales made online are very helpful for Mas Joko's food stall income during the Covid-19 pandemic. The impact of online marketing in the Covid-19 era faced by Mas Joko's food stall business decreased by around 70% due to a lack of visitors due to the closing of campuses close to the stalls.

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Journal Info

Abbrev

ar-ribh

Publisher

Subject

Economics, Econometrics & Finance

Description

Ar-Ribh : Jurnal Ekonomi Islam [p-ISSN 2684-7477 |e-ISSN 2714-6316] published by the Islamic Economics Study Program of the Faculty of Economics and Business, Muhammadiyah University of Makassar, this journal publishes research articles in the field of Islamic Economics. This journal publishes ...