ProBisnis : Jurnal Manajemen
Vol. 13 No. 1 (2022): April: Management Science

Effect of Online Review on Product Sales: Study on Shopee Mall Fashion Brand

Nurkholish Majid (UPN Veteran Jawa Timur)
Virginia Mandasari (UPN Veteran Jawa Timur)

Article Info

Publish Date
01 Apr 2022

Abstract

The development of the internet massively affects business sector, including e-commerce. The advancement of e-commerce has given rise to a marketplace where sellers and buyers meet online, one of which is Shopee. This study aims to analyze the effect of online reviews with rating attributes, comments and photos on product sales at Shopee Mall. The sample consists of 200 brands/stores registered at Shopee Mall. Secondary data obtained from ratings, comments, photos and sales of each brand/store at Shopee Mall was analyze using multiple regression. The results showed that online reviews and their attributes, namely ratings, comments and photos, had an influence and were able to increase sales of fashion products at Shopee Mall.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...