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Analisis Pengaruh Electronic Word of Mouth terhadap Brand Image dan Dampaknya pada Minat Beli Smartphone Samsung di Kota Malang Nurkholish Majid; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.698 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui (1) pengaruh electronic word of mouth (EWOM) terhadap brand image, (2) pengaruh brand image terhadap minat beli dan (3) pengaruh EWOM terhadap minat beli  smartphone  Samsung. Penelitian ini menggunakan teknik pengambilan sampel  purposive sampling. Sampel dalam penelitian adalah 186 responden di kota Malang yang mengakses internet dan belum pernah melakukan pembelian  smartphone  Samsung. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa EWOM berpengaruh terhadap  brand image  namun tidak memiliki pengaruh terhadap minat beli sedangkan brand image memiliki pengaruh terhadap minat beli masyarakat kota Malang pada produk smartphone Samsung. Kata Kunci: EWOM, brand image, minat beli, smartphone dan Kota Malang.
Determinan Pengambilan Keputusan Memilih Bank Syariah Nurkholish Majid
Sains: Jurnal Manajemen dan Bisnis Vol 12, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v12i2.6566

Abstract

Tujuan penelitian adalah untuk menganalisis determinan perbankan syariah yang terdiri dari pemahaman hukum riba, religiusitas dan kualitas layanan. Penelitian melibatkan sampel 80 mahasiswa IAIN Surakarta yang menjadi pelanggan Bank Syariah. Hasil Penelitian menunjukkan bahwa pemahaman hukum riba menghasilkan dorongan untuk memilih bank syariah sedangkan religiusitas tidak memiliki dampak yang signifikan. Kualitas layanan yang dengan dimensi keandalan, daya tanggap, jaminan empati dan bukti fisik tidak menunjukkan pengaruh terhadap pengambilan keputusan memilih perbankan Syariah.
BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY Nurkholish Majid; Sunaryo Sunaryo; Ananda Sabil Husein
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.808 KB) | DOI: 10.22441/mix.2018.v8i2.003

Abstract

Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.
Pelatihan Sistem Adminstrasi Keuangan Sekolah dengan Software SAK di Jaringan Sekolah Muhammadyah Se- Kabupaten Boyolali Nurkholish Majid; Susilo Surahman
Jurnal Abdidas Vol. 1 No. 5 (2020): Vol 1 No 5 October Pages 306-486
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v1i5.83

Abstract

Koperasi memiliki peran penting dalam menumbukan nilai-nulai kemandirian. Namun demikan koperasi sekolah khususnya di jaringan sekolah Muhammadyah Boyolali mmengalami kendala dalam sistem sistem administrasi dan laporan keuangan. Artikel ini menjelaskan perlunya sistem administrasi keuangan yang terstandar yang diimplementasikan di koperasi sekolah khusunya jaringan sekolah Muhammadyah di Boyolali. Pelaksanaan dilakukan dalam dua tahap yakni survei dan pelatihan sistem administrasi keuangan sekolah dengan software SAK. Hasil kegiatan adalah pengguna administrasi di jaringan Sekolah Muhammadiyah Kabupaten Boyolali dapat mengimplementasikan sistem keuangan terstandar melalui software SAK.
Socializing Halal Certification Guidelines for MSMEs in Pucangan Village, Kartasura District, Sukoharjo Regency Nurkholish Majid; Angga Dwi Prasetyo
MITRA: Jurnal Pemberdayaan Masyarakat Vol 5 No 1 (2021): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v5i1.2186

Abstract

The halal certification is important to ensure the public and business owners regarding halal products. However, the implementation of the halal certification program has faced some problems, such as the lack of facilitation for Micro, Small, and Medium Enterprises (MSMEs) and the high cost of halal certification. This activity is to socialize the importance of halal certification and provide assistance regarding the procedures and documents required in obtaining the halal certification. This activity targets the MSMEs actors who have their businesses around the IAIN Surakarta College and was carried out by socializing halal certification to the participants. During the preparation phase, we examine the participants’ understanding of halal product assurance and looked for information about the procedures of obtaining halal certification from LPPOM MUI and BPJPH. Th socialization activity was carried out in one day at Gedung Pusat Pengembangan Bahasa IAIN Surakarta. The certification guidelines socialization was attended by MSMEs owners around the IAIN Surakarta College. Based on the pretest and posttest results and the enthusiasm of the participants during the question-answer session, we could conclude that the activity has met our goals. This activity will benefit the MSMEs owners around IAIN Surakarta College in developing halalan toyyiban products’ assurance.
Challenges of Digital Transformation on Good Governance for Improving Public Services Quality Nanda Wahyu Indah Kirana; Nurkholish Majid
Nusantara Science and Technology Proceedings 4th Economics, Business, and Government Challenges 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2307

Abstract

Public institutions provide services continually to strive for quality improvement through good governance. Along with the transformation of the digital era, Good Governance is synchronized with digital-based services in terms of Digital Governance. This study's purpose is to examine how digital transformation in public service can be improved the quality of Good Governance. The digital transformation successfully can be reached through the collaboration between user experiences and senior digital experts. However, Digital Governance encounter several challenges including a lack of relationship between institutional managers with stakeholders as users and the risk of protecting data sources that are prone to leakage. Therefore, good governance still needs to be improved continuously so that it can provide benefits to the wider community. One benefit of implementing good governance of government institutions is the formation of a smart city that results in the convenience and welfare of the community.
Peran Reputasi Perusahaan dalam Membangun Kepercayaan Pelanggan Maskapai Penerbangan Nurkholish Majid
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 2 (2020): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v1i2.51

Abstract

Research purpose to eximne role Corporate Reputation to Customer Trust development through service, contribution and image indicators. Reserarch using quantitative method with sample Garuda Indonesia Airlines’s Customer. Result by using regression analysis shown that Corporate Reputation have role to increase Customer’s Trust. Service and Contribution as indicator so has contibution for Trust development among Customer of Airline Service. Although image indicator has no impact to customer trust development. Furthemore this study has implication to examine role Corporate Reputation and Trust for behavioral intention for future research
THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY Nurkholish Majid; Nuruni Ika K.W; Nanik Hariyana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2037

Abstract

Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.
OPTIMALISASI KINERJA LEMBAGA AMIL ZAKAT MELALUI STANDAR MUTU ISO 9001 Nurkholish Majid
Filantropi : Jurnal Manajemen Zakat dan Wakaf Vol. 1 No. 1 (2020): Filantropi
Publisher : Program Studi Manajemen Zakat dan Wakaf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.127 KB) | DOI: 10.22515/finalmazawa.v1i1.2366

Abstract

Quality management in organizations becomes a necessity to improve performance and quality standards that have been set. Quality standards can be achieved when the organization has obtained ISO 9001 certification. This study aims to examine how the application of ISO 9001 quality standards in zakat and waqf institutions and how organizational performance can be optimized through the study of several journal articles related to ISO 9001 implementation and its role in improving performance in zakat and wakaf institutions which are expected to be amil zakat and wakaf institutions to be more optimal, efficient, quality and standardized. This study uses qualitative research, with primary and secondary data sources that fit this study. The results showed that the implementation of a quality management system in accordance with ISO 9001 standards in zakat institutions was able to produce performance improvements that were measured through the satisfaction of muzakki and all levels of stakeholders as well as financial aspects and sustainable business processes. muzakki is able to encourage improvement in organizational governance that is good corporate governance. Manajemen mutu dalam organisasi menjadi kebutuhan guna meningkatkan kinerja dan standar mutu yang telah ditetapkan. Standar mutu dapat dicapai ketika organisasi telah memperoleh sertifikasi ISO 9001. Penelitian ini bertujuan untuk mengkaji bagaimana penerapan standar mutu ISO 9001 dalam lembaga zakat dan wakaf serta bagaimana kinerja organisasi dapat dioptimalkan melalui kajian beberapa artikel jurnal terkait dengan implementasi ISO 9001 dan perannya dalam peningkatan kinerja pada lembaga zakat dan wakaf yang diharapkan lembaga amil zakat dan wakaf menjadi lebih optimal, efisiensi, yang berkualitas dan terstandar. Penelitian ini menggunakan penelitian kualitatif, dengan sumber data primer dan Skunder yang sesuai penelitian ini. Hasil penelitian menunjukkan bahwa penerapan sistem manajemen mutu sesuai dengan standar ISO 9001 dalam lembaga zakat mampu menghasilkan peningkatan kinerja yang diukur melalui kepuasan muzakki dan seluruh jajaran stakeholder serta aspek finansial serta proses bisnis yang berkelanjutan, Lembaga zakat yang memfokuskan pada stakeholder serta peningkatan layanan kepada mustahik dan muzakki mampu mendorong peningkatan tata keola organisasi yang bersifat good corporate governance.
Peningkatan Ekonomi Kreatif Melalui Branding di Kawasan Pesisir Desa Mojosari Kecamatan Puger Kabupaten Jember Nurkholish Majid; Nuruni Ika Kusuma Wardani; Nanik Hariyana
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16598

Abstract

Mojosari Village, Puger District, Jember Regency has a Home Industry which is driven by Women Asociation of Welfare Guarantee (PKK) by processing seafood into crackers. However, the business is still underdeveloped in terms of: 1) Lack of variety and product diversification 2) Relatively simple of packaging, 3) Limitation of marketing distribution channels. The problem solution are by the way: 1) Increasing the value added of food by increase number of product variety and diversification, 2) increasing channel reach distribution of product marketing 3) Give knowledge transfer about business management. Implementation method by: focus group discussion, demonstration and practice. The results of activities such as: 1) Improving the quality and quantity of locally produced food-based food products 2) Improving skills about product diversification. 3) Increase marketing activities for raise sales.