IJHCM (International Journal of Human Capital Management)
Vol 6 No 1 (2022): (IJHCM) International Journal of Human Capital Management

Use of E-Commerce in Increasing Sales of Small and Medium-Sized Micro Enterprises (MSMEs) Boutiques is Amid Pandemic Covid-19

Mohammad Imam Sufiyanto (IAIN Madura)
Shalehoddin (Unknown)



Article Info

Publish Date
20 Jul 2022

Abstract

The Covid-19 pandemic struck Indonesia and also the rest of the world, which has a huge impact on the Micro, Small, and Medium Enterprises (MSMEs). It is necessary to have a big movement to revive the economic passion in Indonesia, especially MSMEs, one of which is by utilizing e-commerce. E-Commerce is one of the means in the process of buying and selling products produced with a system that includes the use of the web online. The boutique is a fashion store that sells a variety of high-quality and exclusive clothing and accessories, customers can directly view the products being sold, register personal information, make orders, pay for goods. E-Commerce is created using the PHP programming language and MySQL database, using the Web Modeling Language (WebML) methodology. It was obtained that the E-Commerce data presented can increase the value of sales in the covid-19 pandemic with the use of E-Commerce makes it easier for consumers to choose items to be consumed or used without face-to-face or meeting between sellers and buyers. The online process is much more efficient compared to visitors coming directly to the store. Keywords: “E-Commerce”, “Web Modeling Language (Web ML).

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Journal Info

Abbrev

ijhcm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Human Capital Management (IJHCM) E-ISSN: 2580-9164 for English version publication. IJHCM is dedicated to the latest research and developments in both theoretical and practical aspects of Human Capital Management. The journal is intended as a forum for practitioners and ...