Jurnal Ilmiah Universitas Batanghari Jambi
Vol 22, No 2 (2022): Juli

Analisis Pola Pembelian Konsumen pada Data Transaksi Penjualan Suku Cadang Mobil dengan Algoritma FP-Growth (Studi Kasus: PT. Sun Star Motor Kudus)

Ida Bagus Indra Pratama Putra (Universitas Stikubank)
Sri Eniyati (Universitas Stikubank)

Article Info

Publish Date
26 Jul 2022

Abstract

PT. Sun Star Motor Kudus is an automotive company by providing genuine spare parts to consumers. PT. Sun Star Motor Kudus has a database system that is integrated with a computer due to the large number of transactions within a certain period of time. Transaction data can be processed with data mining science to get hidden information. For this reason, data transactions will be processed using the association rule. This rule is used to generate a combination of items from all transactions within 1 year. By applying the FP-Growth algorithm in Kaggle, several combinations of items that are frequently purchased are found, namely 1) Grease/Vit Paslin and Oil Filter Canter 2) Diesel Engine Oil L300 and Grease/Vit Paslin 3) Oil Ring and Diesel Engine Oil L300 4) Engine Oil L300 Diesel and L300 Oil Filter 5) L300 Diesel Engine Oil and Accu Water. With the combination of these itemset, PT. Sun Star Motor Kudus can increase profits by using this information. For example, providing an attractive promo if a customer buys a combination of the itemset.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...