Quantitative Economics and Management Studies
Vol. 3 No. 4 (2022)

Do Green Trust and Attitude Toward Green Products Have Effect on Green Purchase Behavior of Urban Society In Makassar?

Laela (Universitas Khairun, Ternate)
Muhammad Asdar (Universitas Hasanuddin)
Abdul Rahman Kadir (Unknown)
Dian Parawansa (Universitas Hasanuddin)

Article Info

Publish Date
19 Jul 2022

Abstract

This study aims to analyze and investigate the involvement of variables in influencing green purchase behavior in Makassar City. The number of respondents sampled in this study was 90 people. The analysis method of this study is to use structural equation modeling. The results of the study analysis stated that the entire research hypothesis had a positive and significant effect. The findings of this study indicate that Consumers with a more substantial level of environmental awareness may think about their eco-social benefits when buying green products. A person who has a positive attitude towards environmental issues may be warier about the proportion of green ingredients and the effect of their trust in buying green products.

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Journal Info
Quantitative Economics and Management Studies
Website

Abbrev

qems

Publisher

PT. Mattawang Mediatama Solution

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Description

Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes ...