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STRATEGI POSITIONING DALAM RANGKA MEMPERTAHANKAN DAN MENINGKATKAN PANGSA PASAR RSIA ST FATIMAH MAKASSAR Nurbani Bangsawan; Abdul Rahman Kadir; Rasyidin Abdullah
Media Kesehatan Masyarakat Indonesia Vol. 9 No. 1: MARET 2013
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.725 KB) | DOI: 10.30597/mkmi.v9i1.435

Abstract

Positioning RSIA St. Fatimah cenderung untuk pasien rawat inap di bawah program perlindungan sosial daripada pasien rawat inap umum. Penelitian ini bertujuan mengetahui faktor yang memengaruhi positioning RSIA St. Fatimah. Desain penelitian yang digunakan dalam penelitian ini adalah metode survei cross sectional study yang bertujuan untuk mengetahui respon terhadap tujuan penelitian dari responden yang berjumlah 150 pasien. Sampel diperoleh dengan menggunakan teknik probability sampling. Hasil penelitian menunjukkan bahwa keempat variabel independen, yakni strategi layanan dengan nilai p=0,00, strategi promosi dengan nilai p=0,00, strategi harga dengan nilai p=0,00 dan strategi proses dengan nilai p=0,00 berhubungan positif dan signifikan dengan positioning RSIA St. Fatimah Makassar. Strategi promosi tidak berpengaruh signifikan terhadap positioning RSIA St. Fatimah dengan nilai p=0,46. Strategi harga tidak berpengaruh signifikan dengan nilai p=0,81. Strategi proses berpengaruh signifikan terhadap positioning RSIA St. Fatimah dengan nilai p=0,01 dan besar pengaruh 2,63. Kesimpulannya adalah strategi pelayanan, strategi promosi, strategi harga dan strategi proses yang memengaruhi secara dominan adalah strategi pelayanan.
PELATIHAN MOTIVASI DAN PENGEMBANGAN USAHA BAGI PENGURUS DAN ANGGOTA UMKM DI KABUPATEN WAJO MENGHADAPI SHOCK PANDEMI COVID-19 A.Ratna Sari Dewi; Abdul Rahman Kadir; Nurdjanah Hamid; Ria Mardiana
Jurnal Dinamika Pengabdian (JDP) Vol. 6 No. 2 (2021): JURNAL DINAMIKA PENGABDIAN VOL. 6 NO. 2 MEI 2021
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v6i2.11857

Abstract

Tujuan dari kegiatan pengabdian pada masyarakat ini adalah meningkatkan motivasi, pengetahuan dan pemahaman kelompok masyarakat UMKM di Kabupaten Wajo, Sulawesi Selatan tentang motivasi untuk pengembangan usaha bagi UMKM binaan Dinas Perindustrian, perdagangan, koperasi dan UKM Kabupaten Wajo. Dua UMKM yang menjadi mitra adalah UMKM Lion Putra Perdana, dan UMKM Wanita Sejahtera. Metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan mitra tersebut adalah: (1) Pertemuan secara daring dan luring; (2) Ceramah singkat tentang penjelasan materi yang disajikan pada kegiatan ini; (3) Diskusi dan Latihan Kelompok untuk membahas kasus-kasus dengan mengambil contoh kasus usaha dari beberapa peserta sehubungan dengan  materi yang disajikan; (4) Game dan Simulasi dengan menyajikan beberapa games/permainan-permainan yang terkait dengan bisnis untuk memperoleh refleksi sekaitan dengan aktifitas usaha anggota/pengurus UMKM. Pihak-pihak yang terlibat dalam ceramah, diskusi serta games dan simulasi adalah pemateri, peserta, fasilitator, dan panitia. Beberapa metode dikombinasikan dalam aplikasinya sehingga meningkatkan partisipasi dan pemahaman seluruh peserta dalam proses pelatihan. Output pengabdian ini adalah artikel yang diterbitkan pada jurnal pengabdian pada masyarakat atau jurnal yang relevan dan sebagai tambahan dimuat pada media cetak online yakni fajar.com. Kata kunci: Pelatihan, motivasi, daring dan luring. ABSTRACT The purpose of this community service activity is to increase the motivation, knowledge and understanding of MSME community groups in Wajo Regency, South Sulawesi about the motivation for business development for MSMEs assisted by the Department of Industry, trade, cooperatives and SMEs of Wajo Regency. The two MSMEs that become partners are the Lion Putra Perdana MSME and the Wanita Sejahtera MSME. The approach methods offered to resolve the partners' problems are: (1) Online and offline meetings; (2) a short lecture on the explanation of the material presented in this activity; (3) Group Discussions and Exercises to discuss cases by taking examples of business cases from several participants in relation to the material presented; (4) Games and Simulations by presenting several games/games related to business to gain reflection in relation to the business activities of MSME members/managers. The parties involved in lectures, discussions as well as games and simulations are presenters, participants, facilitators, and committees. Several methods are combined in their application so as to increase participation and understanding of all participants in the training process. The output of this service is articles published in community service journals or relevant journals and additionally published in online print media, namely Fajar.com. Keywords: Training, motivation, online, and offline.
PENGARUH KUALITAS LAYANAN DAN DIFERENSIASI TERHADAP LOYALITAS NASABAH PADA PT. BANK SULSELBAR CABANG UTAMA MAKASSAR A. Hadijah Sarjan Irwan Marzuki; Abdul Rahman Kadir; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.84

Abstract

Service quality and differentiation have an important role in the banking business. This study aims to determine and analyze the effect of service quality on customer loyalty at PT. Bank Sulselbar Main Branch Makassar, as well as to know and analyze the influence of differentiation on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. The population in this study is all customers who take credit at PT. Bank Sulselbar Main Branch Makassar that is as much as 186 debtors. Sampling technique using accidental sampling technique, the technique of determining the sample by chance at the time the researcher conducted the research and considered eligible it can be used as a sample in this study. Analysis by using computerized system program SPPS release 24. The research findings show that 1) Quality of service has a positive and significant impact on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. 2) Differentiation have a positive and significant impact on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. Of the two variables both have a positive effect on customer loyalty.
FORMULASI STRATEGI MAKASSAR NEW PORT DAN PELABUHAN BITUNG SEBAGAI INTERNATIONAL HUB PORT Debby Duakaju; Abdul Rahman Kadir; Jusni Jusni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.126

Abstract

The port industry in Indonesia is more complex than the foreign port, considering Indonesia as an archipelagic country whose territory is more ocean than land. This study aims to formulate a competitiveness strategy that must be applied by Makassar New Port and Bitung Port to become International Hub Port. The next destination identifies which ports should be prioritized to become the International Hub Port based on the most effective and profitable strategies. This research includes explanatory research in the form of applied research that is descriptive (explanation without any hypothesis) by using qualitative approach with focus of analysis to arrange alternative strategy in changing company environment and alternative strategy. Location or place of research is the head office of PT Pelabuhan Indonesia IV (Persero) based in Makassar City. The data collected includes primary and secondary data. Analytical techniques in this research are analysis of IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary), SWOT analysis (Strengths Weaknesses Opportunities Threats), Boston Consulting Group Analysis, QSPM Analysis, and analytical hierarchy process.The result of the research indicates that the appropriate strategy to be implemented by Makassar port is to maximize the infrastructure and superstructure of the port, to prioritize excellent service, and to adopt information technology and empower human resources. The right strategy for Bitung Port is to become an International Hub Port by implementing strategies in the first quadrant through optimizing its own advantages and government support, and increasing customer value proposition. The result of AHP analysis shows that Bitung Port should be prioritized to become International Hub Port based on analysis of various analytical tools with consideration of various criteria such as port location, pond depth, modern equipment, harbor environment, and tariff.
IMPLEMENTASI CSMS DAN FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIFITASNYA TERHADAP KINERJA SAFETY KONTRAKTOR DI PT VALE INDONESIA Sudirman Basri; Abdul Rahman Kadir; Fauziah Umar
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 2 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i2.195

Abstract

Safety of life and work (safety) is the main value that must be owned by every company, not least PT Vale Indonesia (PTVI) as a nickel mining and processing company operating in Sorowako, South Sulawesi. This study aims to examine the implementation and effectiveness of CSMS, including the factors that affect the safety performance of contractors at PT Vale Indonesia in Sorowako. This study was conducted by analyzing the significance and correlation between CSMS implementation and its effectiveness as well as the influencing factors: culture and behavior, work conditions, resources, communication and training. The analytical tool used is Chi Square and Kendall's Tau with primary data obtained from the questionnaire survey to the parties related to CSMS that are contractors and stakeholders in PT Vale Indonesia and secondary data in the form of data safety record in EHS department of PT Vale Indonesia. The results of this study indicate that the CSMS program in PT Vale Indonesia has been implemented well and sufficiently, so the effects of the program have been in accordance with its objectives and lead to targets determined on the quantity side, but in terms of quality needs to be improved further by increasing fulfillment of CSMS implementation and significant influencing factors are: improvement of training, communication and culture and safety behavior.
KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN NASABAH PADA BMT BAROKATUL UMMAH DI KABUPATEN MERAUKE Orin Ramadani; Abdul Rahman Kadir; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.241

Abstract

This study using quantitative descriptive research that is to know the Quality of Service In Improving Customer Satisfaction. While the survey was conducted on the customers at BMT Barokatul Ummah in Merauke District. The results of this study indicate that all aspects of Assurance, Reliability, Tangible, and Responsiveness dimensions have been well executed, and have a positive and significant impact on customer satisfaction on BMT Barokatul Ummah. This means that the increased dimensions Assurance, Reliability, Tangible, and Responsiveness the higher the customer satisfaction. While Compliance dimenis has a negative and significant impact on customer satisfaction. This means that if the dimensions of Compliance actually implemented according to Islamic Shari'a on BMT Barokatul Ummah, then the level of customer satisfaction will decrease. And for Empathy dimension has negative and insignificant effect to customer satisfaction. This means that the Empathy dimension does not affect customer satisfaction in BMT Barokatul Ummah in Merauke Regency.
PENGARUH PERSONAL SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT.QBE GENERAL INSURANCE INDONESIA CABANG MAKASSAR Rani Rifani Arifuddin; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.243

Abstract

This study aims to analyze the influence of personal selling and digital marketing to purchase decision of insurance policy in PT. QBE General Insurance Indonesia, Makassar Branch. The data of this research from questionnaire result to 87 customer of PT. QBE, Makassar Branch. Regarding the purchase decision of the insurance policy by using multiple regression analysis system, the research show that personal selling and digital marketing have partial effect to purchase decision with the result show that ttest of personal selling 4,206>ttabel 3,101 and ttest of digital marketing variable 4,076 > ttabel 3,101. Result from this research also show that personal selling and digital marketing have simultaneous positive effect for purchase decision of policy insurance 87.7% and 12.2% explained form other variable outside this research.
Rusli, R., Asdar, M., & Munir, A. R. (2019). Strategi Pengelolaan dan Pengembangan Industri Perumahan Kelas Menengah (Studi Kasus PT. Baruga Asrinusa Development). Hasanuddin Journal of Applied Business and Entrepreneurship, 2(3), 124-136. Manjappai Daeng Bella; Abdul Rahman Kadir; Andi Ratna Sari Dewi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.271

Abstract

This study aims to determine the level of perception / expectation and business performance, business strategy and core business development strategy for PT. Fishery Archipelago (Persero). Research done at PT. Perikanan Nusantara (Persero) by analyzing the business strategy that has been implemented perusahaan. Langkah first research to know the vision, mission, and the motto of the company. Early phases of researchers to analyze IPA (Importance Performance Analysis) and then continued by doing GAP analysis, the analysis is part of the IPA analysis. A positive GAP (+) will be obtained if the perception score is greater than the expectation score, whereas if the expectation score is greater than the perception score will be GAP (-) negative. The results of this study found that business strategies that can be implemented by PT Fishery Nusantara (Persero), among others, Improving the quality of human resources in the field of planning, production and marketing; increasing the quantity and quality of monitoring and evaluation on company performance and efforts to improve government policy support; improving product quality with promotional strategies and appropriate pricing to face competition; as well as improvement of internal management quality, improvement of managerial structure and reward and punishment mechanism to face bargaining power of buyer and supplier.
IMPROVING PERFORMANCE OF CIVIL SERVANTS: THE EFFECT OF LEADERSHIP, WORK MOTIVATION AND COMPETENCE Suryani Syamsuddin; Abdul Rahman Kadir; Syamsu Alam
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.276

Abstract

The optimal performance of civil servants is the target of every state government organization. This aim aims to analyze the influence of leadership style, work motivation and competence both partially and simultaneously on employee performance at the Regional Revenue Service Office of West Sulawesi Province. The research method used is multiple regression analysis to see the effect of independent variables on the dependent variable with the help of SPSS software. The results of this study indicate that leadership has a significant positive effect on employee performance; motivation has a positive and significant effect on performance; Competence hasn’t a significant positive effect on performance. Simultaneously, leadership style, work motivation and competence have a significant positive effect on employee performance.
THE EFFECT OF SUBJECTIVE NORMS AND ATTITUDES TOWARDS PURCHASING DECISIONS THROUGH CONSUMER INTEREST IN CONSUMABLE HALAL PRODUCT (Consumer Case Study in The City of Makassar) Awal Zulqadri Arief; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.317

Abstract

The purposes of this study are to measure (1) the effect of Subjective norms to purchase decision, (2) the effect of Attitudes to purchase decision, (3) the effect of Consumer Interest in the relation between Subjective Norms and Attitude toward Purchasing Decision. The population in this research are Muslims who lived in Makassar city with 156 samples as respondents. Path Analysis used as statistical tools to test the hypothesis. The result shows that subjective norms and attitudes significantly affect purchasing decisions and also through consumer interest significantly affects purchasing decisions in the consumable halal product.