Jurnal Manajemen dan Kewirausahaan
Vol. 21 No. 2 (2019): SEPTEMBER 2019

AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI

Christimulia Purnama Trimurti (Universitas Dhyana Pura)
I Gusti Bagus Rai Utama (Universitas Dhyana Pura, Indonesia)

Article Info

Publish Date
25 Oct 2019

Abstract

The purpose of this study was to investigate the motivation of tourists to travel to Bali. This study used a sample with 213 respondents. The analytical tool used is factor analysis with SPSS version 24. The results of the study found two tourism motivation for tourists to vacation in Bali, namely by 'Traveling & Relax' and 'Health'. We also found the results of research on the tourist attraction of tourists on vacation in Bali, namely 'Government and Private Sector', 'Public Service', 'Bali nature and culture' and 'holiday and shopping'. This study has limitations, namely not looking for a relation­ship between push and pull motivation of tourists to Bali.

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Journal Info
Jurnal Manajemen dan Kewirausahaan
Website

Abbrev

man

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Kewirausahaan or Journal of Management and Entrepreneurship is published biannually, in March and September, by Petra Christian University. JMK aims to promote recent research results on Management and or Entrepreneurship, publish only research results on Management, such as ...