Jurnal Manajemen Perhotelan
Vol. 5 No. 2 (2019): SEPTEMBER 2019

ANALISA PENGARUH ULASAN ONLINE SURABAYA PATATA TERHADAP PERCEIVED e-WOM CREDIBILITY

Evania Devita Genial (Program Manajemen Perhotelan, Fakultas Bisnis dan Ekonomi, Universitas Kristen Petra, Surabaya)
Tasia Oktaviani (Program Manajemen Perhotelan, Fakultas Bisnis dan Ekonomi, Universitas Kristen Petra, Surabaya)
Adriana Aprilia (Program Manajemen Perhotelan, Fakultas Bisnis dan Ekonomi, Universitas Kristen Petra, Surabaya)

Article Info

Publish Date
27 Feb 2020

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh faktor penentu informasi dan normatif ulasan online Surabaya Patata, yaitu argument strength, recommendation framing, recommendation sidedness, source credibility, confirmation of prior belief, dan recommendation consistency terhadap perceived eWOM credibility. Penelitian ini adalah penelitian kuantitatif kausal. Pengumpulan data didapat dari kuesioner yang disebarkan kepada 176 pembaca ulasan online Surabaya Patata. Hasil penelitian menunjukkan recommen­dation sidedness dan source credibility berpengaruh positif dan signifikan terhadap perceived eWOM credibility, serta source credibility memiliki pengaruh paling dominan.

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Journal Info
Jurnal Manajemen Perhotelan
Website

Abbrev

hot

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance Environmental Science

Description

Jurnal Manajemen Perhotelan is published biannually, in March and September, by Petra Christian University. Jurnal Manajemen Perhotelan aims to: Promote a comprehensive approach to hotel management incorporating viewpoints of different disciplines, Strengthen academic exchange with other ...