PELS (Procedia of Engineering and Life Science)
Vol 1 No 2 (2021): Proceedings of the 2nd Seminar Nasional Sains 2021

Implementation of Digital Marketing Strategy for Improving UMKM Website Promotion (Case Study: Rumah Mesin)

Choiruddin (Universitas Aisyiyah Yogyakarta)
Tikaridha Hardiani (UNISA Yogyakarta)



Article Info

Publish Date
15 Nov 2021

Abstract

The advancement of information technology is increasingly rapid, so search engines are the main choice as a medium for marketing products and services, and also for increasing the popularity of a website's existence. The main problem faced by the company CV. The machine house is competition in the world of machinery that is so fierce that the internet is needed to help it compete with the company's competitors. The way this is done is by promoting using SEO (Search Engine Optimization) Digital Marketing techniques. This research was carried out on a website where initially the techniques of SEO were just not optimal, then by applying the SEO on Page method such as keyword optimization in the title tag, content, meta keywords, meta description, at this stage several tests were also carried out as benchmarks for the success of implementing SEO techniques. The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of the website in search engines and successfully indexed by Google to be on the first page of page 9 in the second month.

Copyrights © 2021






Journal Info

Abbrev

PELS

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

PELS (Procedia of Engineering and Life Science) is an international journal published by Faculty of Science and Technology Universitas Muhammadiyah Sidoarjo. The research article submitted to this online journal will be double blind peer-reviewed (Both reviewer and author remain anonymous to each ...