Procedia of Social Sciences and Humanities
Vol. 3 (2022): Proceedings of the 1st SENARA 2022

Pendampingan Peningkatan Pendapatan UMKM Yang Terdampak Covid-19 Melalui Perbaikan Pengelolaan Manajemen Keuangan dan Pemasaran

Supardi (Universitas Muhammadiyah Sidoarjo)
Mochamad Rizal Yulianto (Universitas Muhammadiyah Sidoarjo)
Sumarno (Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
16 Jul 2022

Abstract

Mentoring aims to help increase the income of Micro, Small and Medium Enterprises affected by COVID-19 through improving financial management and marketing, especially for mousetrap producers. The development of the corona outbreak, it has an impact on several sectors, especially the economic and industrial sectors. Not a few companies that went out of business. Several companies have decided to lay off their employees and even terminate their employment. Including quantitative research using the results of a questionnaire survey filled out by respondents. The data analysis method used multiple linear regression analysis. To test the partial effect of the independent variables on the dependent variable, the t-test was used. The f test is used to test the effect of the independent variables together on the dependent variable. The results of data processing show that there is an effect of increasing the income of Micro, Small and Medium Enterprises affected by Covid-19 through improving financial management and marketing. together there is an effect of the independent variable on the dependent variable. Improving management and marketing management can increase the income of Micro, Small and Medium Enterprises affected by Covid-19.

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Journal Info

Abbrev

pssh

Publisher

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Description

PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah ...