Economic Reviews Journal
Vol. 1 No. 1 (2022): Economic Reviews Journal

Analisis Keputusan Calon Nasabah Memilih Produk Asuransi Prucinta di PT Prudential Life Assurance Binjai

Yusrizal Yusrizal (UIN Sumatera Utara)
Sonia Ritonga (UIN Sumatera Utara)



Article Info

Publish Date
24 Jun 2022

Abstract

The decision of a prospective customer to choose a product is a decision-making process that begins with the introduction of needs from various options then evaluates them and decides on a choice of a product from many choices.So the decision of a prospective customer in choosing a product is a process that is carried out by a prospective customer when choosing the product, then the prospective customer chooses one of the products from the existing product choices. so that there are no good obstacles that the decisions taken can have effects and cause problems in other fields so that when making decisions, one must be careful in life assurance at the Binjai branch, including products, prices, locations and places where people promote Prucinta products to achieve sales targets for agents or marketers will carry out the prospect of a product presentation fact-finding approach and closing or closing Keywords : prospective customer decisions, the importance of decisions, prucinta products

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Journal Info

Abbrev

mrj

Publisher

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...