IJFBP International Journal of Family Business Practices
Vol 3, No 2 (2020)

The Newest Telecommunications Operator Company in Indonesia: “A Research Case Study of Smart Telecom’s Survival in the Competitive Industry”

Roy Poan (President University)

Article Info

Publish Date
14 Jan 2021

Abstract

This paper is based on field research into the evolution of the telecommunications industry in Indonesia for the newest telecommunications operator company in Indonesia, PT Smart Telecom (ST), from the preparation of its launch to becoming one of the surviving telecommunications companies in Indonesia. The paper aim to describe the marketing, operational and the role ST plays in the Sinarmas group. Through a personal experience, the case focuses on every stage of PT Smart Telecom’s evolution until its merger with PT Mobile-8 before becoming one of the five remaining telecommunication operators in Indonesia.

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Journal Info
IJFBP International Journal of Family Business Practices
Website

Abbrev

IJFBP

Publisher

President University

Subject

Economics, Econometrics & Finance

Description

The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look ...