Claim Missing Document
Check
Articles

Found 5 Documents
Search

Undergraduate College Student Dependence on Smartphone and Its Effect to Purchase Intention in Indonesia Roy Poan; Mathias Ben Hardi; Muana Nanga
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.3576

Abstract

Purpose - This research was aimed to examine the factors that influence student dependence on smartphones and its effect to purchase intentionDesign/methodology/approach – Quantitative research method used in this research with the Partial Least Square (PLS) path modeling approach and structural equation modeling (PLS-SEM) technique to test the proposed hypothesis. From 442 total questionnaire responses, 368 valid responses were collected and being tested using SmartPLS.Findings – This research found that Social Needs, Social Influence, and Convenience significantly affecting student Dependence on Smartphone. A similar result also found that Social Needs, Social Influence, and Convenience significantly affect purchase intention. For the dependent variable, Dependence on Smartphone significantly affects Purchase Intention. However, Social Needs were found to have the most significant influence on Dependence on Smartphone and Purchase Intention.Originality/value – Originality of this research is in finding out the influence of Social Needs towards Dependence on Smartphone and Purchase Intention
The Newest Telecommunications Operator Company in Indonesia: “A Research Case Study of Smart Telecom’s Survival in the Competitive Industry” Roy Poan
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.373 KB) | DOI: 10.33021/ijfbp.v3i2.1262

Abstract

This paper is based on field research into the evolution of the telecommunications industry in Indonesia for the newest telecommunications operator company in Indonesia, PT Smart Telecom (ST), from the preparation of its launch to becoming one of the surviving telecommunications companies in Indonesia. The paper aim to describe the marketing, operational and the role ST plays in the Sinarmas group. Through a personal experience, the case focuses on every stage of PT Smart Telecom’s evolution until its merger with PT Mobile-8 before becoming one of the five remaining telecommunication operators in Indonesia.
Analysis Factor Of Saving Behavior Of An Indonesian For Emergency Fund During Covid-19 Pandemic Roy Poan; Febby Permatasari; Farida Komalasari
International Journal of Family Business Practices Vol 4, No 1 (2021)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.377 KB) | DOI: 10.33021/ijfbp.v4i1.1597

Abstract

Purpose – The objective of this study is to find whether the independent variable, which is financial literacy, attitude towards saving, subjective norms, family socialization has a significant impact on the mediating variable, which is saving intention during the pandemic situation. Researchers also intrigues to find whether saving intention has a significant impact on the dependent variable which is saving behavior in Indonesia at current pandemic.Design/methodology/approach – This research study was conducted using a quantitative method using probability sampling, in which the primary data was collected from the questionnaire filled by 312 Indonesian from age  >17 to <51 years old (productive age). The questionnaire was analyzed using validity and reliability test. The validity and reliability test found that all questions (30 questions) are valid and reliable and can be processed further. The hypotheses and research model of this study were tested using Structural Equation Model.Findings – The results of the survey show that saving intention is affected by saving behavior. In addition, saving intention is influenced by the attitude towards saving, subjective norm, family socialization. Moreover, the financial literacy toward saving intention is not related.Originality/value – The originality of this study is the first research integrating financial literacy, attitude towards saving, subjective norm, and family socialization, mediating by saving intention toward saving behavior in Indonesia
SERVICE QUALITY AND PRODUCT QUALITY AS AN INFLUENCE ON CUSTOMER LOYALTY AT NATURALIS KOFFIE Vera Loestefani; Roy Poan; Benyamin Suwito Rahardjo; Akhmad Kusuma Wardhana
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3876

Abstract

This study aims to examine the role of service quality such as time efficiency, price, atmosphere, employee attitudes, information technology quality, aesthetics, escapism and product quality as an influence on consumer loyalty at “Naturalis Koffie”. Quantitative methods with primary data were used in this study. Data is collected using online questionnaires find the right respondents, that have visited Naturalis Koffie. The data gather were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) on SmartPLS 3.2.9 application. The results show that customer loyalty is influenced by service quality – consisting of 9 subdimensions: Time efficiency, Fairy Price, Atmosphere, Employee Attitude, Information Technology Service, Coffee Quality, Aesthetics, Escapism, and Satisfaction. The study found that all the nine variables were important interm of key success of the café. The originality of this study was to determine the effect of Service quality and product quality as an influence on consumer loyalty that affect  costumer repeat order.
FACTORS INFLUENCING CONSUMERS’ REPURCHASE INTENTION TOWARD MARTABAK ALIM CIKARANG Roy Poan; Bima Arya Wicaksono
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4397

Abstract

This study aim is to analyze price perception, food quality, brand image, waiting time, towards customer satisfaction with repurchase intention as mediating factor. Quantitative methods with primary data were used in this study.  The data were collected using online survey. The data collected were analyzed with the Structural Equations modelling using Smart-PLS software. This research revealed that customer satisfaction was affected by price perception, food quality and brand image. This study was the first study that integrating price perception, food quality, brand image, waiting time towards customer satisfaction as a driver of Repurchase Intention.