Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship

Innovation and development product based on the salt potential of Madura: Fortified Moringa Salt

Iffan Maflahah (Universitas Trunojoyo Madura)
Dian Farida Asfan (Universitas Trunojoyo Madura)



Article Info

Publish Date
22 Feb 2022

Abstract

This study aims to identify the development process of fortified moringa salt based on Madura Island's potential. Analytical Hierarchy Process (AHP) methods used the commercialization strategy scenarios. SWOT analysis was used to select alternative strategies formulated. The results are moringa fortified salt product contains 87% NaCl, 11.88 µg/g vitamin C, 4.88 µg/g B-carotene, 3.6% water content, and 46.713 ppm antioxidant content so that it meets the requirements as health salt; the development of salt products is carried out by making a new product in moringa fortified salt for the upper-middle class and hypertension. The priority of the product commercialization strategy that is carried out is to open a new business, a joint system between farmers and business people or other related parties, and a drop selling system to increase salt farmers' revenue.

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Journal Info

Abbrev

ICFBE

Publisher

Subject

Economics, Econometrics & Finance

Description

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the field of family business and entrepreneurship. The conference is organized by the ...