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Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

ICFBE
Website

Published by President University

ISSN : - EISSN : 26203863 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the ﬁeld of family business and entrepreneurship. The conference is organized by the Faculty of Business at President University with the aim of gathering researchers and practitioners to critically share and discuss the latest empirical, conceptual, as well as theoretical findings and trends in a demanding topic. The ICFBE has been held six times from 2017 to 2022. It has succeeded in bringing together researchers and practitioners from various countries over the past five years. The papers presented at ICFBE have been published in various scientific publication outlets both on a national scale in Indonesia and international wide. This website presents the online proceeding of the ICFBE. All papers published in this proceeding have gone through a rigorous peer-review process and scientific principles.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 150 Documents

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BUSINESS FEASIBILITY STUDY OF GAPURA RESTAURANTIN NUSA DUA – BALI Komang Handi Dwi Darma Santhi; Sonny Sonny
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Restaurant as one of the culinary businesses can be categorized as an industry with a promising profit.Gapura restaurant which is planned to open in 2021 at Nusa Dua – Bali, represents the concept to serve the real exquisite food taste from Bali. The objective of this study is to analyze the business feasibility of the Gapura restaurant in the scope of marketing and finance. To analyze the scope of marketing and finance, the researcher uses qualitative and quantitative analysis.For marketing scope, the researcher using Porter’s Five Forces analysis and SWOT analysis. For financial aspects, the researcher uses Net Present Value (NPV), Payback Period (PP), and profitability ratio analysis (for 5 years). For the result in marketing, it is founded that the price offered for the menu in this restaurant is relatively cheaper than its competitor and committed to support less plastic movement through its packaging system. The result of the financial analysis: payback period approximately within 3 years 4 month and Net Present Value at Rp1,407,994,472. After the marketing analysis and calculations were made, it can be concluded that the business of the Gapura restaurant is feasible to run. Keywords: Feasibility study, SWOT Analysis, Payback Period, Net Present Value, Profitability Ratio

BUSINESS FEASIBILITY STUDY OF HEALTHY FOOD RESTAURANT IN BEKASI Steffani Novenia Wimartanti; Sonny Sonny
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The increasing of health awareness and the concern of long-term effect from artificial seasoning, healthy food’s trend has continuously increased in demand, along with the trend of a healthy lifestyle in recent years. The change in healthy food perception from time to time also helps with the healthy food demand in Indonesia. There are around 52.2% of the population in West Java who has carried out a healthy lifestyle. This research has the main objective to analyze Foresty Cookery’s (healthy food restaurant) in Bekasi by using financial feasibility as main analysis and industry feasibility as secondary. The financial use feasibility of investment such as Net Present Value (NPV), Payback Period (PP), and ratio analysis that consists of Return of Asset (ROA), and Return of Investment (ROI). The financial analysis shows Net Present Value is Rp1,489,209,200 (NPV> 0), Payback Period less than 3 years, and the following result of Ratio Analysis for the first year of business, where ROA is 10%, and ROI is 33%. Then for industry feasibility using Porter’s Five Forces and SWOT analysis, that resulted in low competitive rivalry, yet high risk of substitution. From both analysis on finance and industry feasibility, the analysis results indicated that the business has a profitable prospect and financially feasible. Keywords: feasibility study, business plan, entrepreneurship, healthy food restaurant

AN ECONOMIC RESILIENCE OF FAMILIES IN PANDEMIC OUTBREAK: A LITERATURE REVIEW APPROACH Etty Susilowati
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Covid-19 pandemic is able to change all aspects of people's lives, especially in Indonesia, including economic resilience of families during the pandemic period. Resilience does not only apply to industry or other business institutions, but also to the family entity. This study aims to analyze through literature review approach to develop a conceptual model of family economic resilience during a pandemic. There is a lot of literature that has explained the concept of resilience for business organizations since the 1990s, especially alongside with the introduction of the concept of business continuity. Along with the covid-19 pandemic, the development of literature related to business and organizational resilience is also increasing. Using a literature review approach, this study identifies several factors that can form the concept. Several protective factors in the psychological approach make it possible to form this concept, as well as other attributes including rebounding/ reintegration, high expectancy/family determination, positive relationship/social support, flexibility, and family self-esteem/self-efficacy. Even further also some literature finds the power of resilience for business when it was built by the family or the so-called home- based business in times of crisis. The theoretical implications and further research agenda will also be the subject of future discussion and be significant findings for other researchers and policymakers. Keywords: family, economic resilience, home based business, pandemic

THE CAUSALITY OF BRAND EXPERIENCE, CONTINUANCE COMMITMENT AND AFFECTIVE BEHAVIOR TOWARD BRAND LOYALTY ON THEPERSONAL DEVICES INDUSTRY Muhammad Dzikri Tesla Buwono; Leonnard Ong; Liza Nelloh
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The growing market for personal devices has risen the focus of brands to provide a broader line of products of gadgets to be sold to consumers. Personal devices are the digital tools of productivity and is inseparable to their users in the current world that is transforming towards the digital age. During the coronavirus pandemic, people are switching from going to the office and working from home. In addition, people are realizing the importance of devices such as desktop computers and webcams that has risen in sales. The impact is that some these devices are more attractive than they are before the pandemic happened. The purpose of this paper is to study the relationship between Brand Experience, Continuance Commitment, Affective Behavior and Brand Loyalty. A survey based quantitative approach is conducted to test the hypotheses of the theories within the personal devices industry. These variables have already been studied to have connections towards brand loyalty. Purposive sampling was used in selecting the sample in this research. Purposive sampling is used because that the population in this research is the consumers of brands that manufactures personal devices as their products. During this research considerations used to determine sample in this research are community members from Indonesia PC Builders Forum, GeForce Community, PC Enthusiasts Indonesia who have purchased computer hardware, laptops, and desktops. And community members (Indonesia PC Builders Forum, GeForce Community, PC Enthusiasts Indonesia) who are within 20 to 35 years old.To assess this issue, this quantitative research analyzed the relationships of the variables by surveying 150 consumers who has experiences of making their own decision when they purchased personal devices. By utilizing Structural Equation Modelling (SEM) as the analysis tool. The author expects the findings of this research to contribute towards futureresearch that observes similar variables and their relationship. And this research also offers additional guidelines to managers on how to improve and preserve brand loyalty of personal devices customers in the aftermath of the coronavirus pandemic.Keywords: Marketing; Personal Devices; Brand Experience; Continuance Commitment; Affective Behavior; Brand Loyalty

EMPOWERING COLLEGE STUDENT ENTREPRENEURSHIP DURING THE PANDEMIC FOR ECONOMICS SUSTAINABILITY BY MAXIMIZING DIGITAL TECHNOLOGIES Nuraeningsih Nuraeningsih; Rusiana Rusiana; Mamik Indaryani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

It is the first time ever in the world that the pandemic of Covid-19 highly contributes to the “limp” of almost all sectors including economics and education. College students are one of the “victims” that are now struggling with the challenges of online learning. As learning from home has been stipulated by the Ministry of Education and Culture, they have to welcome digitalization. In this case, they could make use of digitalization to actualize entrepreneurship to survive in this uneasy situation. Many positive things they could try to give small positive contributions to economics sustainability. This article aims at figuring out the student’ motivation in joining entrepreneurship Development Program (PPK) of Teacher Training and Education Faculty of Universitas Muria Kudus, how to empower college students entrepreneurship by maximizing digital technologies during the pandemic, and what business choices that the students choose and why. The participants are 20 college students from respective faculties. Survey, workshops, coaching and monitoring, and interview are used. An online survey was administered to figure out the students’ motivation to join the program. Then a series of online workshops were provided to facilitate the participants to set up new businesses. Coaching and monitoring have been doing since the selection of business type, business set up, production, and marketing by maximizing digital marketing. Interview was conducted to know the students’ reasons in deciding business types. From the whole participants, there are 8 businesses were launched. The few numbers of new entrepreneurs implies that motivationmatters. Keywords: college students, entrepreneurship, economic sustainability, digital technologies.

CHALLENGES OF DIGITALIZATION OF SMES (CASE STUDY IN TRADITIONAL CRAFTSMEN IN TASIKMALAYA) Pandu Adi Cakranegara; Sujana Donandi Sinuraya; Dedi Rianto Rahadi
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Internet not only provides advancesin technology, but more than that the internet connects individuals. In Indonesia today there are several large startups that utilize the power of ecomony sharing starting from Gojek, Tokopedia, Bukalapak and many other startups. Go Jek not only brings together a vehicle owner with people who need to travel but also brings together a food vendor with people who want to order food. The same goes for Tokopedia and Open Lapak which have helped small retailers own online stores. Not to mention social media which provides an opportunity for small entrepreneurs to be able to promote their trade. The question of this research is why with all the progress and facilities available it is still difficult for SMEs to take advantage of all these facilities? This research consists of several parts. The first part of this study examines how the internet affects the fairies of life in Indonesia. The second part is that this research discusses how ideally a business utilizes internet technology. And the third part of this study talks about why there is a difference in the field between the use of the internet and the potential it should be. Keywords: Internet, SMEs, digitization, social media marketing

THE INFLUENCE OF PRODUCT EXPERIENCE AND FOOD COOKING HABIT ON COVID-19 TOWARDS REPURCHASE READY-MADE FROZEN FOOD Felix Goenadhi
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Covid-19 is forced the worker to work from home, self-isolation, or any other condition that makes them should be at their home, however, they need to eat, and workers usually purchases a meal from a restaurant, canteen, or any other ready to eat suppliers. Thisresearch focuses on repurchase ready-made frozen food based on product experience, that containsthe aesthetic experience, experience meaning, and emotional experience, and food cooking habit on Covid-19 pandemic. The research aim is to see the need from customers and the result is for ready-made frozen food from homemade suppliers to giving a business strategy. This research using SPSS ver. 20 and the result from 350 respondents, isthe aesthetic experience is not giving a significant to repurchase ready-made frozen food, however, the food cooking habit on Covid19 in increasing, and the experience meaning is giving the highest contribution in repurchase ready-made frozen food. The strategy of supplier ready-made frozen food is to have inline products and giving a nutrition value to the customers.Keywords: Product Experience, Food Cooking Habit, Ready-Made Frozen Food, Small Medium Enterprise

SOCIAL ENTREPRENEURSHIP IN THE TIME OF COVID-19 Solichul Hadi Achmad Bakri
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

In the face of a modern global depression like the one we are facing today, where economy is foreseen to be contracting, capital gains wiped out, rise in unemployment, and the welldefined infrastructure network in more developed economies is shaken, it is important to once again go back to the principle of entrepreneurship. As a mean to survive, necessity-based entrepreneurship pushes individuals and businesses into a form of innovation that allows them to create gain in order to support their livelihood. In saying that however, in the time of crisis we are facing like today, a sense of community should also be at the forefront of entrepreneurs’ mind, as it is not only enough to create gain for oneself, but the assistance for the wider community should also be provided. Hence, social entrepreneurship might be key in combating the impact of this economic crisis. This paper will examine how social entrepreneurs, by engaging with each other by forming an alliance or a network could continue to innovate as a means to find opportunities amidst the challenges of the current time. For the purpose of reaching the objective, a combination of both qualitative and quantitative research method is used, in which theories from related journals are studied that would be coupled with the analysis of financial figures collected from the case study. The finding of the research has suggested that social entrepreneurship might be part of the solution in combating the impact of economic crisis that stems from natural disaster, specifically in this case a pandemic of Covid-19.Keywords: social entrepreneurs, network, necessity-based entrepreneurs, economic crisis

THE HIGH PERFORMANCE WORK EVIRONMENT AND EMPLOYEE ENGAGEMENT ON MILLENIALS GENERATION WORKING AT GREEN BUSINESS ORGANIZATION Alvina Putri Prasetyanto; Noviaty Kresna Darmawan; J. L. Eko Nugroho
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

This research analyzes the influence of high performance work environment and employee engagement on millennials working in companies that implement green business. The type of research used mixed methods, i.e. quantitative methods that are equipped with qualitative methods. Variables tested are based on the dimensions expressed. Taking data using questionnaires, the study respondents were millennials working in the green business organization.The purpose of this study is to look at the influence of high performance work environment factors on employee engagement in millennials working in companies that implement green business.The results showed that there is a significant influence between high performance work factors on employee engagement in millennials working in green business organizations. Keywords: high performance work environment, employee engagement, green business organization.

POTENTIAL MARKETING EFFORTS OF TOURISMIN LUMBUNG VILLAGE BALI Ni Putu Dyah Krismawintari; IWK Tejakusuma; Ni Luh Putu Suarmi Sri Patni
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Sustainable tourism development leads to the use of natural and human resources for the long term. The success of the economic development of a region requires cooperation between the community and the government in utilizing existing resources. The island of Bali is known for its various tourism potentials consisting of natural and cultural tourism. There is one area in Tabanan Regency to be precise in Lumbung Village which has several tourism and cultural potentials but is not yet known and developed. The importance of optimizing the potential of an area is one of the efforts to improve the welfare of the community and to preserve its customs and culture. Marketing efforts of a region require the role of various parties and receive government support. This is expected to build community-based sustainable tourism. This social humanities research is explorative-qualitative in nature with the findings being reduced and analyzed using a marketing mix consisting of Product,Price, Place, Promotion, Physical Evidence, People and Process and analyzing 4A of tourist destinations ( attraction, access, facilities /amenities, and supporting institutions /ancillary. Data retrieval through indepth interviews with current village leaders and the Head of Community Empowerment Institutions to obtain information about the efforts that havebeen made in marketing tourism potential in Lumbung Village. Research results Marketing efforts for Lumbung Village tourism potential by taking into account the elements of the mix marketing and the principles of socio-cultural, environmental and economic tourism. Principles of sustainable tourism in Lumbung Village: preserving traditional values while maintaining culture, biodiversity, maintaining the beauty of the rural atmosphere, and improving the community's economy. Keywords: Marketing Mix, Tourism potential, Sustainable tourism

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maria Jacinta Arquisola

Contact Email icfbe@president.ac.id

Phone -

Journal Mail Official mjarquisola@president.ac.id

Editorial Address http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria Jacinta Arquisola

Contact Email
icfbe@president.ac.id

Phone
-

Journal Mail Official
mjarquisola@president.ac.id

Editorial Address
http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location
Kota bekasi,

Jawa barat

INDONESIA