Journal of Indonesian Tourism and Policy Studies
Vol 4, No 2 (2019): Journal of Indonesia Tourism and Policy Studies

BINTAN ISLAND TOURISM MARKETING STRATEGY BY TOUR DE BINTAN

karin safitri (Unknown)

Article Info

Publish Date
10 Oct 2019

Abstract

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process. Keywords: Tourism, Marketing Mix, Marketing, Promotion

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Journal Info
Journal of Indonesian Tourism and Policy Studies
Website

Abbrev

Tourism

Publisher

Universitas Indonesia

Subject

Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

This journal covered studies on tourism, leisure studies and policies related to its development in Indonesia. The expected essays shall also cover studies on Indonesian tourism which linking with issues of social, cultural, economic, politics, management, health, environmental, technology, ...