<![CDATA[BSTRACTIndonesia is one of the well-known international tourist destinations, one of which is through its culinarydiversity. The variety of culinary culture in Indonesia cannot be separated from the historical storiesand characteristics of each region. With these peculiarities, Indonesian cuisine must of course receivespecial attention in the promotion process. In the world of culinary marketing, there is a concept knownas gastronomy branding. This concept briefly means doing marketing communication activities aboutfood. Mass media, especially films, can be a channel for mass communication to carry out thisgastronomy branding activity. Through its reach, films can convey a gastronomy brandingcommunication message to introduce Indonesian cuisine to a wide audience, both nationally andinternationally. One of the Indonesian films that raises the culinary specialties of the archipelago is"Aruna & Her Palate". This research qualitatively, through literature study, will present a representationof gastronomy branding that is shown through the film "Aruna & Her Palate".Keywords: Representation, Gastronomy Branding, Film]]>
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