Jurnal Bisnis dan Ekonomi
Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021

Apakah Kesenangan dan Romantisme Menimbulkan Cinta Merek?

Pingki Dwi Aprilianingsih (Unknown)
Harmanda Berima Putra (Unknown)

Article Info

Publish Date
01 Sep 2022

Abstract

This study aims to examine Customer Delight, romanticism towards brand love of body care products. This study uses quantitative methods. The sample in this study were users of body care products in the city of Semarang. Data was collected using an online questionnaire through a goggle form which was distributed to 150 respondents for one month. Data analysis used regression analysis from SPSS. The results show that Customer Delight, romanticism has a positive effect on brand love of body care products.

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Journal Info
Jurnal Bisnis dan Ekonomi
Website

Abbrev

fe3

Publisher

Universitas Stikubank

Subject

Economics, Econometrics & Finance

Description

Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, ...