Community Empowerment
Vol 7 No 4 (2022)

Development of digital marketing models for MSMEs to improve the community's economy

Nur Laila Yuliani (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Muhamad Rifki Efendi (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Ocky Sanjaya (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Muhamad Izdad Fuadi (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Ahmad Faisal (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Advent Rainaldy (Universitas Muhammadiyah Magelang, Magelang, Indonesia)

Article Info

Publish Date
24 Apr 2022

Abstract

The main objective of the Semaken Hamlet, Pucung Rejo Village Integrated Community Service program is to provide innovative marketing models using digital media. This should allow for increased product marketing. Socialization, training, and mentoring are the three methods used to provide this program. As a result of this program, MSME actors now have accounts on the marketplace as well as social media platforms such as Instagram and Facebook, which they can effectively manage. Furthermore, each MSME actor has a product brand or logo and is familiar with financial reports that present information about MSME performance and are useful for making business decisions.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
591.792 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...