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All Journal Community Empowerment
Ahmad Faisal
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

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Development of digital marketing models for MSMEs to improve the community's economy Nur Laila Yuliani; Muhamad Rifki Efendi; Ocky Sanjaya; Muhamad Izdad Fuadi; Ahmad Faisal; Advent Rainaldy
Community Empowerment Vol 7 No 4 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.792 KB) | DOI: 10.31603/ce.5587

Abstract

The main objective of the Semaken Hamlet, Pucung Rejo Village Integrated Community Service program is to provide innovative marketing models using digital media. This should allow for increased product marketing. Socialization, training, and mentoring are the three methods used to provide this program. As a result of this program, MSME actors now have accounts on the marketplace as well as social media platforms such as Instagram and Facebook, which they can effectively manage. Furthermore, each MSME actor has a product brand or logo and is familiar with financial reports that present information about MSME performance and are useful for making business decisions.
Co-Authors Advent Rainaldy Muhamad Izdad Fuadi Muhamad Rifki Efendi Nur Laila Yuliani Ocky Sanjaya