Community Empowerment
Vol 7 No 5 (2022)

Optimization of social media as an effort to increase sales at Songkok Belimbing SMEs in Sukorejo Lamongan

Elliv Hidayatul Lailiyah (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Rohmatul Fitriyah Dewi (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Mohammad Muhajir (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Melin Fitriana (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Mochammad Rizky Darmawan (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Muhammad Alfian (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Achnan Suwigyo (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)
Lailatul Farihah (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia)

Article Info

Publish Date
23 May 2022

Abstract

The Covid-19 pandemic caused a drop in sales at the Songkok Belimbing MSME in Sukorejo Village, Karangbinangun District, Lamongan Regency, prompting this community service. The activities are carried out in conjunction with teaching about the importance of social media marketing. Mentoring takes place in addition to theory and includes hands-on experience with Facebook and Instagram. As a result of this program, students have gained a better understanding of how to use and optimize social media sites like Facebook and Instagram. The consequence is that Songkok Belimbing SMEs can utilize social media as a marketing strategy to boost Songkok Starfruit sales

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...